Hochwald Foods is a well-known dairy processing company in Germany, with a number of dairy brands such as Bear and Hochwald. Goodward has a number of dairy factories in Germany, the Netherlands and other places, and OEM for many brands. The Chinese registered brands Duomeixian and Deya room temperature milk are produced by Haoward in factories near Rhine and Cologne, Germany. One-third of Goodward's revenue comes from exports.
 
Hochwald's own brand sells three types of full-fat, partially skimmed and skimmed ambient milk in China, with only 1L family packs, which are sold by COFCO.
 
According to the "China Dairy Industry Statistics 2017", the average milk protein rate and milk fat rate of German milk in 2016 were 3.43% and 4.12%, which implemented the EU fresh milk standard, requiring the total number of milk colonies to be less than 100,000/ml, and the number of somatic cells to be less than 400,000/ml, which was higher than the production level of fresh milk in China during the same period.
 
China's dairy industry is striving to improve the nutritional quality of raw milk, and the dairy market in Germany and other EU countries is more concerned about the high milk fat content, which will increase the risk of obesity. Good Ward Whole Milk Protein 3.3g/100ml, Fat 3.5g/100ml, Calcium 120mg/100ml, the fat content is the same as that of other German brand products, which is the result of skimming and then adding quantitative milk fat. The protein content of Haoward is slightly lower, although it is slightly higher than the basic milk of Yili and Mengniu, but it is not as good as Ai's Chenxi.
 
The production cost of raw milk per unit of EU countries is much lower than that of China, and the production cost of raw milk in China's large-scale dairy farms is about 3.4 yuan/L, while the average level in the EU, the United States and Australia is only 1.8-2.2 yuan/L. Milk is sold at prices even lower than mineral water in German supermarkets, and even after tariffs are included, it is quite competitive when exported to China. In the e-commerce channel, the average price of 1L is 8.25 yuan.