Founded in 1886, Anchor was originally owned by the New Zealand Dairy Group, and after the merger with the New Zealand cooperative, it has now become the flagship brand of Fonterra, the largest dairy company in the southern hemisphere, and entered the Chinese market in 2013. Fonterra is New Zealand's largest company with 95% of dairy exports and 30% of global dairy exports.
 
New Zealand has a small land area, a small population, high-quality pastures, and a developed dairy industry, and dairy products are mainly used for export. New Zealand mainly exports dairy products in the form of milk powder and cheese, and compared with developed dairy countries such as Europe and the United States, New Zealand and Australia dairy industries prefer to breed dairy cows that can produce high levels of dairy solids when breeding, and such cows are more suitable for the dairy production and processing systems of the two countries.
 
New Zealand dairy cows are mainly raised in grazing methods, supplemented by grain feeding, and the feeding conditions are excellent. According to the "China Dairy Industry Statistics 2017", the yield of dairy cows in New Zealand is low (the average yield of dairy cows in New Zealand in 2016 was 4.3 tons, 5.8 tons in Australia, and 6.2 tons in China in the same period), but the average milk protein rate is 3.84% and the milk fat rate is 4.73%, which is higher than that of other countries such as the European Union and the United States.
 
In the Chinese market, Anchor has two room temperature milk product lines, namely Anchor Basic Series and Premium Milk Zhuoran Series. The whole milk protein is 3.3g/100ml, fat 3.5g/100ml, calcium 120mg/100ml, the nutritional value is higher than that of Yili aseptic bricks, but lower than that of Ai's Chenxi, and the price of 1L specification packaging is about 12 yuan.
 
New Zealand dairy cows eat a diet dominated by grasses, which consume more carotene, and the effect on milk is higher in β-carotene, yellowish milk colour and more pronounced "natural flavour", which is slightly different from milk produced by concentrated grain feeding.
 
New Zealand milk has a high solids content, which is highlighted by Anchor's Premium Milk Excellence range. Anchor Milk sold in China is divided into organic pure milk and two other types of prepared milk. Zhuo Ran Organic Pure Milk selects certified pastures that have not been polluted for more than three years to graze cows, and limits the consumption of grass grown during the rainy season in New Zealand from November to April of the following year, and only 1% of all Fonterra pastures meet this requirement. Zhuo Ran organic pure milk protein 3.8g/100ml, fat 3.5g/100ml, calcium 120mg/100ml, nutritional density is better than Jindian organic milk, only 250ml small package specifications in the Chinese market, the price is about 8 yuan.
 
Speaking of prepared milk, influenced by the common sweet milk in China, most people's first impression is that the nutritional value is low and the milk quality is average, but this does not mean that the prepared milk must not have too high nutritional value, depending on the nutrition label. Zhuoran Original Flavor and Sunshine Kiwi Fruit Flavor Prepared Milk both use membrane filtration technology, which enriches the protein and calcium in the raw milk, and increases the content ratio, with protein reaching 5.7g/100ml and calcium 180mg/100ml, the nutritional value is much higher than that of general products, and the taste is also better than that of ordinary UHT milk.
 
Trensu M-PLUS High Protein Milk is a similar product to Zhuoran Prepared Milk, but with additional additions to increase the protein content. The taste of Zhuo Ran's prepared milk is better than that of M-PLUS, and the price is about 8 yuan/250ml, which is more worth buying.