Loretta is a professional hair care and hairstyling brand owned by MoltoBene. The company was born in the 1970s, the brand was born relatively late (launched in 2009), and it is also a hair care product that has been on the list of the COSME Awards in Japan. Loretta's outstanding feature is that the design is full of girly style and the packaging is cute and fresh. However, its products contain almost no plant ingredients, and according to Zhihu tests, its composition is basically close to pure silicone oil, which makes the hair particularly smooth after use, but the maintenance effect is very average (almost nothing), and it is not suitable for consumers who want to pursue natural and organic quality.