Founded in 1945, Amore, a subsidiary of Amorepacific Group, is the first Korean cosmetics company to be ranked in the Dow Jones Sustainability Index (DJSI) for three consecutive years. The group also has famous sub-brands such as Sulwhasoo, Laneige, IOPE, and innisfree. Amore's mise en scène hair oil, which was sold with the Korean drama "My Love from the Star", is a cost-effective brand product that is suitable for most people to buy because it is effective in soothing frizz and is not priced at a high price.