Founded in 1898, Schwarzkopf, a subsidiary of Henkel, is one of the world's top three manufacturers of hair products, with a market value of 2.477 billion euros in 2004. Schwarzkopf's positioning of hair care essential oil is not very luxurious, and compared with brands such as Fresh Deya, the domestic market share is larger, especially on various e-commerce platforms, which are close to zero negative reviews. The company has a high degree of specialization and large production scale in the field of hair care products, and the products have good use effects, pleasant smell and good texture. Although the grade is slightly lower, it is still a reliable and high-quality product.