Mayflower from Taiwan's Yongfengyu Group, which has been in the mainland market for nearly 20 years, and its main markets are in first-tier cities such as Shanghai and Beijing, and it is not well-known in the country, but it has performed well in e-commerce channels in recent years, ranking fourth in paper sales.
 
Facial tissues have more opportunities to come into contact with the skin of the face, and the tissues around the nose and mouth especially need to be protected, and tissues with a strong skin-friendly feeling can bring a better experience at this time. Mayflower's understanding of paper towels is exactly this, using a soft fiber formula with a slightly higher proportion of short fibers, and improving the surface finish of the paper through hot or cold pressing in the embossing process, the friction between the paper towel and the skin is less, and the paper is soft and smooth at the same time higher than other brands.
 
In the case of not adding additives, improving the softness will reduce the strength of the paper towel to a certain extent, which is also the main reason for the lack of toughness of Mayflower paper towels, the thickness of 4 layers is only comparable to Vinda's 3 layers of paper towels, it is easy to break after rubbing a few times, and it is kneaded into a ball after wet water, and can not be completely spread.
 
The product line Mayflower is divided into baby soft series, silk soft handkerchief paper, maternal and infant paper and simple handkerchief paper, etc., among which the baby soft series is the main one, including baby soft 2 layers, soft 3 layers, extra soft thickness 3 layers and extra soft thickness 4 layers and other different layer products, the more layers the thicker the paper, but the smoothness is not reduced, which is very suitable for babies with delicate skin.
 
Different from other series with double crimping lines, Silk Soft Handkerchief Paper uses lightly pressed smooth technology, embossed in the middle layer, and the fiber structure is fluffier, which increases softness and water absorption, but does not affect the surface finish of the paper, and is more comfortable to the touch. Mayflower and Qingfeng strategy is similar, with a low price advantage to occupy the market, the unit price of pumping paper is basically about 3 yuan, the pursuit of soft paper users may wish to choose it.