Puffs has a market share of nearly a quarter of the facial tissue market in the United States, second only to Shujie. Puffs is currently part of P&G, and along with Always, Bounty, Pampers, and Charmin, it belongs to P&G's health care division, which contributed 29% of P&G's net profit in 2015 and is its main profit division.
 
Also from the United States, Puffs' understanding of facial tissue is very similar to Shu Jie, the selling point is also soft, the tissue fiber structure is curved and three-dimensional, and the gap between the layers forms an "air pillow", if you can peek at its internal structure, you will find that it is very similar to the spring composition of the mattress, giving people a feeling of fluffy elasticity, in fact, Puffs facial tissue paper is smooth and not soft and collapsed, and it feels comfortable. Unfortunately, due to the limitation of the fiber formula, the softness of Puffs is slightly inferior to Shujie, but the skin-friendly feeling is undoubtedly the highest level in the industry.
 
In order to enhance the skin-friendly feeling and moisturizing properties of tissues, most American and Japanese brands will add emulsions, which contain moisturizing and water-locking ingredients such as glycerin and hyaluronic acid, so that the moisture content of tissues in a dry state is also higher than that of ordinary tissues, and the touch is milder when in contact with the skin, especially after repeated friction, the damage to the skin is smaller. Puffs is a clear pioneer in the field of lotion tissues, the world's first facial tissue with lotions, and the only national brand where all products are recognized as gentle by dermatologists. Compared to their Japanese counterparts with complex ingredients, Puffs' emulsion formulations have been improved over the years to be suitable for a wide range of skin types and skin conditions, with a higher level of safety.
 
Ultra-soft and emulsion addition are the two main lines of Puffs products, and the Puffs Ultra Soft range and Puffs Plus Lotion series have been developed based on Puffs Basic Tissues. Puffs Ultra Soft is equivalent to the ultra-flexible tissue paper in the national standard, which is twice as soft as Puffs Basic Tissues, and is gentle and smooth in the face of small wounds such as acne and acne, without causing secondary damage. If you're a fan of tissue prints, the Puffs Ultra Soft Playful Prints Tissues are a great way to surprise with their cute and fun prints, as well as their unique packaging design.
 
As the name suggests, Puffs Plus Lotion is a gentle emulsion on top of the basics, and the modified formula can be used by people with sensitive skin. Puffs Plus Lotion with a Scent of Vicks has a mint-like smell than the former, and the promotional point is that it has a nasal effect, which is similar to Shujie cool touch tissues, but Puffs is stimulated by the smell and is easy to diverge in the process, while Shujie uses a cool touch, and the effect is more obvious.
 
The Puffs To Go Pack Facial Tissues is Puffs' only handkerchief, which is divided into lotion and non-lotion types, and is the best choice to carry when you go out during a cold. Puffs is packaged in cube boxes except for handkerchief paper, with different specifications to choose from, and the price has risen from 8 yuan to more than 90 yuan, which is more expensive than Shujie. Mild and safe is the proud capital of Puffs, and people with sensitive skin are recommended to buy Puffs, but at present, Puffs has not yet begun to be deployed in China, and consumers can buy it on Amazon in the United States.