List of product brands > Household daily use > Paper products > Wet wipes > Wet wipes brand rankings Updated: 2025-02-21

2025 Wet Wipes Brand Ranking

【2025 Wet Wipes Brand Ranking】Relying on the big data of the whole network, wet wipes brands selected according to brand awareness, brand strength, word-of-mouth evaluation and sales popularity of wet wipes (in no particular order): HUGGIES, NOT, PurCotton Cotton Times, Pigeon, Pampers, Vinda, Philips AVENT, Johnson's baby, Heart-to-heart, MamyPoko Mommy Baby, Qingfeng, if you are looking for wet wipes, what brand is good? This wet wipes brand ranking list is for your reference only.

TOP.1

HUGGIES ARE CURIOUS United States

Recommended products: platinum ultra-thick baby wipes, gold refreshing and clean baby wipes, silver wipes Every family with a baby should have wet wipes, whether it is wiping stool stains, or wiping small objects when going out, wet wipes are much more convenient than ordinary paper towels. According to Statista, a total of 40.72 million U.S. consumers chose Curiosity Wipes in 2017, and as early as 2016, Curiosity's annual turnover reached $6 billion. At present, the models of curious wipes follow the diaper series, divided into platinum, gold and silver, all of which have passed SGS professional testing, do not contain preservatives MIT and CIT, to avoid long-term contact to irritate the baby's skin, and also do not contain irritating alcohol and artificial flavors, which are gentle and friendly to sensitive skin. Whether it is the base cloth and additives, the three series of wet wipes are slightly different. The platinum ultra-thick double soft baby wipes are 30% thicker than the previous generation, becoming the thickest one in the whole series, with the strongest absorption, suitable for wiping baby poop. The base cloth is made of...

1

Score

84

popularity

12988
TOP.2

NOT Germany

Recommended products: Super thick and soft baby wipes NOT is a giant in the maternal and infant industry, focusing on maternal and infant products since 1956, and can provide almost all products for small babies. NOT's R&D and production of wet wipes is also mainly aimed at infants and young children, and will take more into account the absorption of loose stools and avoid ingredients that may be irritated such as fragrance. Contrary to curiosity, NOT only has one extra-thick and soft baby wipes, but it can meet the requirements of high-quality wipes in the eyes of mothers. Its products comply with EU standards, the solution formula is pure, and there are no alcohol, artificial flavors and other ingredients. Unlike curious wipes with essence ingredients, NOT basically only has pure water, which adds a small amount of propylene glycol to prevent the growth of bacteria, and the amount of additives is not much, if you are not allergic to propylene glycol, you don't have to worry about normal use. Its area is 180mm*200mm, thickened and widened design, good toughness. Unlike the single package of curious wipes, NOT wipes have a larger choice of space, and there are also small packs of 10 and 20 wipes, which are more suitable for carrying with the bag. The best-selling ones are still the 80-drawn, large-capacity extractable wipes, which are the same as the curious openings.

2

Score

82

popularity

18542
TOP.3

PurCotton Cotton Era Guangdong

Recommended products: baby cotton wipes, baby mini wipes Backed by a stable medical group, the cotton era conforms to the trend of consumption upgrading, and stands out in the old paper industry such as Vinda and Xinxiangyin, and earns a good reputation by virtue of wet and dry cotton towels. In 2017, it won the Best Quality Award for Maternal and Child Brands in Jingdong Supermarket together with international brands such as Unicharm, Kao and Wyeth, and created 406 million sales in the Tmall Double 11 event in the same year. The advantage of the cotton era lies in the patented technology of cotton spunlace non-woven fabric, which breaks the traditional production process, does not require viscose, and makes the cotton fibers naturally interwoven through spunlace, degreasing and other processes, which greatly retains the softness of cotton, making the finished product comfortable to the touch and skin-friendly. The wet wipes of the cotton era are also made of pure cotton, using high-quality cotton certified by the Cotton USA of the United States, which is soft to the touch. In addition to pure cotton materials, another advantage of the cotton era is that there are many styles of wet wipes, and there are four types of baby wipes alone. There are pocket size baby mini wipes on the specifications, with a spread area of only 150mm*140mm, which is similar to that of iPad mini, and the rest are standard sizes of 150mm*200mm. Material...

3

Score

81

popularity

7382
TOP.4

Pigeon Japan

Recommended products: baby soft wipes, mom teeth wipes Founded in 1957, Pigeon officially entered the Chinese market in 2002, nearly 20 years slower than Johnson & Johnson babies, but Pigeon wipes have a better development momentum, around women and babies to launch a variety of wipes, and the company's hardware strength is strong, with Shanghai Waigaoqiao, Qingpu and Changzhou 3 factories for R & D and production. Pigeon wipes have tight fibers and thick texture, strong absorption of baby loose urine and urine, and good pulling resistance, not easy to lint. Consumers can choose 25 pumps, 70 pumps, 100 pumps and other specifications according to consumption, but Pigeon's large-capacity 100 pumps are not equipped with sealing caps, and the sealing is average. The price of a single package is within 20 yuan, and it is cost-effective to buy stockpiling. Considering that artificial fragrance is one of the common skin allergens, Pigeon wipes have a fragrance-free and weakly acidic formula, and they also do not contain ingredients such as alcohol. The best-selling baby hand and mouth wipes contain preservative ingredients sodium benzoate and a small amount of propylene glycol, although the dosage is within the safe range, it is still not recommended to use it directly to clean the mouth. But the baby's hands and mouth are the most easily soiled parts, especially ...

4

Score

79

popularity

18769
TOP.5

Pampers 帮宝适 United States

Recommended products: Sensitive skin series baby wipes Pampers is a diaper-led mother and baby brand under Procter & Gamble, born in 1961, while Pampers baby wipes were launched in 1996. After more than 10 years of process improvement and innovation, the common Pampers wipes on the market are sensitive skin series baby wipes, fresh and non-irritating odor thickened wipes, compared with the previous version of the natural pure series of baby wipes each piece thickened by 15%, better feel, stronger absorption. Pampers pays attention to human details, and each wipe is printed with butterfly and wavy bump lines, with a bump pattern similar to Pigeon soft wipes, which can cleanse the skin more effectively. The non-woven fabric imported from Europe has a compact structure, and skin care and moisturizing ingredients are added in addition to water storage, which can prevent the phenomenon of red farts caused by dryness to a certain extent, but it does not have a therapeutic effect. The single product type is the short board of Pampers, the online shopping platform is common 3 groups of 56 draws of bundled sales, the average price is about 50 yuan, a single pack of 56 draws of wet wipes price is close to 20 yuan, because its products are mainly used by infants and young children, ignoring the needs of ordinary consumer groups...

5

Score

75

popularity

19642
TOP.6

Vinda Vida Guangdong

Recommended Products: Baby Wipes, Adult Wipes Vinda was founded in 1985, and almost everyone knows the iconic blue packaging classic roll paper. As the largest tissue company in Asia, Vinda's roll paper and facial towels rank among the top three in the industry, and Vinda's adult wet wipes series are also an excellent category in the market. The Weida human wipes market is large, and it is divided into four types according to the fragrance, the mild and odorless type is most suitable for people with sensitive fragrance or rhinitis, and the remaining three daisy light fragrance, peppermint iced tea, and lemon fruit fragrance are purchased according to personal preferences, and there is not much difference. The non-woven fabric specification is 180mm*180mm, which is decent, and the thickness has increased, which is 20% thicker than the same product of the first generation, soft to the touch, moisturizing and non-sticky. In addition to pure water, the formula also contains the preservative benzethonium chloride, which may cause irritation to sensitive skin. The size of baby wipes is 150mm*200mm, which is a little smaller than the size of adult wipes. Because Vinda baby wipes are measured by the oral mucosa...

6

Score

73

popularity

5960
TOP.7

Philips AVENT 飞利浦新安怡 United Kingdom

Recommended products: Lip and Hand Wipes, Buttocks Wipes In 1984, the successful development of the first baby bottle with a unique anti-colic valve design symbolized the birth of the Avent brand, which has been well received in Europe and the United States, and has the best market share in the UK. In 2006, Avent was acquired by Philips and became what it is now known as Philips Avent. Focusing on the needs of parents and babies, Avent baby care products have expanded to include wet wipes, all of which have passed skin irritation tests, and the weakly acidic formula is closer to the pH value of the skin. Avent wipes are added with 2 or more essence ingredients, which will have a slight fragrance, and consumers who are looking for fragrance-free wipes may need to pay attention. Avent wipes are divided into lip and hand series, soft series and bamboo fiber series, all with 25 and 80 wipes in different capacities. Avent wipes take the high-end route, with an average of 0.5 yuan per pump, the price of a single pack of 25 wipes ranges from 12~15 yuan, and 80 wipes are about 20 yuan more expensive, but they have a sealed lid design, which is more durable than curiosity and NOT. Bamboo fiber wipes, the fiber is fine and thick, and the flexibility is good, even if it is pulled at different angles...

7

Score

71

popularity

6254
TOP.8

Johnson’s baby 强生婴儿 United States

Recommended products: special wipes for hands and mouths, baby cleaning wipes Johnson & Johnson baby entered China in the eighties of the last century, baby shower gel, talcum powder, and wet wipes are all familiar products, in the C-NPS China customer recommendation index, although Johnson & Johnson ranks first in the baby/children's bath/emollient category, but in the wet wipes category, there are still many things that need to be improved. Johnson & Johnson Baby, which has been in the maternal and infant industry for more than 30 years, has a convergence of wet wipes products and is lackluster, so it is better to bring forth the new brand in the cotton era and keep up with market trends. Johnson & Johnson Baby currently has a total of 4 baby wipes, in addition to pure water, but also add a series of emulsion ingredients to form a protective film on the skin, which has a certain effect on preventing red farts, but this formula also makes the wipes slightly sticky, not refreshing enough after wiping in summer, and is more suitable for autumn and winter. Johnson & Johnson's baby's wipes are often stacked together when extracted, and it is inevitable to smoke a few sheets when they are in a hurry, and the material is thin, not thick enough, rough to use, skin-friendly in general, and easy to fall off. As a baby product, wet wipes are supposed to be odorless and non-irritating, but the pink packaging...

8

Score

70

popularity

18505
TOP.9

Heart-to-heart Fujian

Recommended products: Minion hand and mouth cleaning wipes, Minion mini wipes, refreshing wipes, baby skin care wipes Xinxiangyin is one of the earliest paper companies to enter the public life in China, and dry wipes and household care products are involved. In 2018, Xinxiangyin was selected as a recommended brand in the tissue industry by the World Environmental Protection Conference. Xinxiangyin is one of the few non-maternal and infant brands on the list, with a high degree of segmentation and a wide range of products, including not only alcohol-free and flavor-free baby wipes, but also refreshing and fatigue wipes specially prepared for adults. Wet wipes are non-embossed, flexible and durable, and not easy to fall off, but most of them have a fragrance, so you need to pay attention to the fragrance type when buying for babies. The price of Xinxiangyin wipes that takes the popular route is close to the people, ranging from a few yuan to more than ten yuan. The formula of baby wipes is simple, with emollient ingredients, which is more moisturizing than pure water wipes, but children's mini wipes have fruit-flavored fragrances and benzalkonium chloride preservatives, and the formula is not as safe as baby wipes. Heart-to-heart consumer groups are not limited to maternal and infant families, pay attention to the young market, often combined with the current hot spots in marketing promotion, paper for life to add points...

9

Score

68

popularity

17833
TOP.10

We have Poko 妈咪宝贝 Shanghai

Recommended Products: Economical Wipes Unicharm Group has a business in Asia and around the world, with more than 20 overseas branches, including feminine care brand Sophie, and Mommy Baby is Unicharm Group's brand in baby care in China. Mommy baby entered China in 2000, in addition to the diapers that earned a good reputation, there are also wet wipes for wiping the fart, because of this, Mommy baby common products only have one economic wet wipes, moderate size, 200mm*140mm, its thickness and size are not as good as curiosity, NOT, but non-woven material wipes have high flexibility, sufficient water content, effectively clean the baby's buttocks, less friction on the skin, and are considered a decent product. Mommy baby wipes do not add alcohol and flavor, with a small amount of propylene glycol as moisturizing and antibacterial, wipe the buttocks stains when changing diapers daily, no need to worry about irritation. The price of 3 sets of 72-draw combination wipes is less than 30 yuan, and it also provides a combination pack purchased with diapers, which is cost-effective. ...

10

Score

66

popularity

15396
TOP.11

breeze Tianjin

Recommended products: EDI Pure Water Wipes Qingfeng is a Chinese household paper brand, its log paper and coreless rolling paper are the best, Qingfeng wipes rely on stable quality control and affordable prices, and are loved by consumers. In the 2017 Jingdong Global Good Things Festival, Qingfeng was the top 3 in sales of paper cleaning products, and it also reached the sales volume of 100 million yuan on Tmall Double 11 for the first time in the same year. There are only two main types of Qingfeng wet wipes, which are relatively single, namely EDI pure water wipes and baby wipes, which are thick and not easy to break, and both use EDI pure water, which meets the standards of the European Pharmacopoeia. There is not much difference between the two products, the formula of baby wipes is added with xylitol, the texture is average, and occasionally a few sheets will be smoked. It is also an 80-pumping design with a lid, and the price of a single package does not exceed 15 yuan, which is cost-effective. In addition, Qingfeng also provides functional wipes, such as sports wipes with mint cooling ingredients, alcohol-based dishwashing wipes, and grapefruit-flavored wipes for removing kitchen grease stains, which should be used sparingly or with caution on human skin. There are not many categories of fresh wind wipes, with a high degree of convergence and lack of eye-catching, which is not as good as Xinxiangyin's attention to the young market. Whether it's outsourcing...

11

Score

65

popularity

12798

Brand Included Brand Claim

List of related product brands

Top wet wipes brands

1 19642
Pampers 帮宝适

Recommended products: Sensitive skin series baby wipes Pampers is a diaper-led mother and baby brand under Procter & Gamble, born in 1961, while Pampers baby wipes were launched in 1996. After more than 10 years of process improvement and innovation, it is now common in the market
2 18769
Pigeon

Recommended products: baby soft wipes, mom teeth wipes Founded in 1957, Pigeon officially entered the Chinese market in 2002, nearly 20 years slower than Johnson & Johnson Baby, but Pigeon wipes have a better development momentum, and a variety of wet wipes have been launched around women and babies, and enterprise hardware
3 18542
NOT

Recommended products: Super thick and soft baby wipes NOT is a giant in the maternal and infant industry, focusing on maternal and infant products since 1956, and can provide almost all products for small babies. NOT's R&D and production of wet wipes is also mainly for infants and young children, and more consideration will be given to loose stools
4 18505
Johnson’s baby 强生婴儿

Recommended products: special wipes for hands and mouths, baby cleaning wipes Johnson & Johnson baby entered China in the eighties of the last century, baby shower gel, talcum powder, and wet wipes are all familiar products, and in the C-NPS China customer recommendation index, Johnson & Johnson ranks among babies/children
5 17833
Heart-to-heart

Recommended products: Minion hand and mouth cleaning wipes, Minion mini wipes, refreshing wipes, baby skin care wipes Xinxiangyin is one of the earliest paper companies to enter the public life in China, and dry wipes and household care products are involved. In 2018, the heart was printed by the world
6 15396
We have Poko 妈咪宝贝

Recommended Products: Economical Wipes Unicharm Group has a business in Asia and around the world, with more than 20 overseas branches, including feminine care brand Sophie, and Mommy Baby is Unicharm Group's brand in baby care in China. Mommy Baby
7 12988
HUGGIES ARE CURIOUS

Recommended products: platinum super thick soft baby wipes, gold refreshing and clean baby wipes, silver wipes Every family with a baby should have wet wipes, whether it is wiping poop stains, or wiping small objects when going out, wet wipes are much more convenient than ordinary paper towels
8 12798
breeze

Recommended products: EDI Pure Water Wipes Qingfeng is a Chinese household paper brand, its log paper and coreless rolling paper are the best, Qingfeng wipes rely on stable quality control and affordable prices, and are loved by consumers. In the 2017 Jingdong Global Good Things Festival, Qingfeng is a paper cleaning product
9 7382
PurCotton Cotton Era

Recommended products: baby cotton wipes, baby mini wipes Backed by a stable medical group, the cotton era conforms to the trend of consumption upgrading, and stands out in the old paper industry such as Vinda and Xinxiangyin, and earns a good reputation by virtue of wet and dry cotton towels. In 2017, with Yoni
10 6254
Philips AVENT 飞利浦新安怡

Recommended products: Lip and Hand Wipes, Buttocks Wipes In 1984, the successful development of the first baby bottle with a unique anti-colic valve design symbolized the birth of the Avent brand, which has been well received in Europe and the United States, and has the best market share in the UK.
11 5960
Vinda Vida

Recommended Products: Baby Wipes, Adult Wipes Vinda was founded in 1985, and almost everyone knows the iconic blue packaging classic roll paper. As the largest tissue company in Asia, Vinda's roll paper and face towels rank among the top three in the industry

2025 Wet Wipes Brand Ranking

HUGGIES ARE CURIOUS United States

NOT Germany

PurCotton Cotton Era Guangdong

Pigeon Japan

Pampers 帮宝适 United States

Vinda Vida Guangdong

Philips AVENT 飞利浦新安怡 United Kingdom

Johnson’s baby 强生婴儿 United States

Heart-to-heart Fujian

We have Poko 妈咪宝贝 Shanghai

breeze Tianjin

List of related product brands

Top wet wipes brands

Pampers 帮宝适

Pigeon

NOT

Johnson’s baby 强生婴儿

Heart-to-heart

We have Poko 妈咪宝贝

HUGGIES ARE CURIOUS

breeze

PurCotton Cotton Era

Philips AVENT 飞利浦新安怡

Vinda Vida

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