Founded in 1985, Vinda is the first tissue manufacturer in China to use 100% virgin wood pulp for production, and has been deeply involved in the tissue industry for many years, becoming one of the largest producers in the field of tissue paper in China. Vinda also continued to rank first in offline sales on e-commerce platforms, with a market share of 17.5% in 2016, ranking among the top three in the country in both roll paper and face towel categories.
 
As a brand with the same emphasis on resilience, it is easy for consumers to compare Depot and Vinda, especially since Dipot's business in Asia is currently represented and produced by Vinda. In the early years, Depot was based in Hong Kong and Chongqing with the intention of winning the high-end tissue market in China, but the sales volume was not ideal, but this inspired Vinda, and so far, Vinda's classic ultra-tough series is similar to Depot in terms of packaging design and product positioning. However, there is a certain difference between the two products, the thickness of Vinda super tough series is 3-4 layers, which is slightly inferior to the thickness of DUPLO's 4 layers, and the softness performance is also average, slightly hard to the touch, and it is easy to damage the skin when rubbing the face vigorously, but it is very advantageous when cleaning up stains that have remained for a long time.
 
In addition, due to the difference in market positioning between the two, Depot is positioned as a high-quality and high-price market, focusing on the high-end personal consumption market, while Vinda is more in line with the needs of the masses and focuses on cost-effective family consumption. At present, Depot's Asian business has been acquired by Vinda, which has benefited from the integration of resources and improved product quality, and has been rated as "the most resilient choice" and "the king of cost performance" in most domestic evaluations.
 
Not only that, Vinda also did not miss the opportunity to "declare sovereignty" in terms of product naming, which are divided into super tough series, fine tough series, double tough series, etc., and each series has two forms: pumping paper and handkerchief paper. It is worth mentioning that the fine tenacity series and the double toughness series, the two are upgraded to the same series, using 3D-DECO fun embossing, both fresh daisy light fragrance, and strong aromatherapy smell, used to wipe sweat to add charm, the price of a single package of pumping paper is about 2.5 yuan, and the average package of handkerchief paper is less than 1 yuan, which is generally sold in combination or whole box.
 
In recent years, Vinda has also realized its own shortcomings in softness, and has launched the Three-Dimensional Beauty series and the baby series. Both are pumping paper, compared with the baby series with softener, the three-dimensional beauty series is more recommended, the biggest selling point is the 4D-DECO embossing process, many uneven gaps are formed between the layers, the paper is fluffier than other Vinda products, there is a mesh distribution of cotton tough threads on the surface, the water absorption has also been improved, there will be no paper scraps left after wiping after washing the face, the touch is soft and smooth, the price is very cost-effective, S code sells 2.5 yuan a pack, and the unit price of M code is only 5.5 yuan.