Duplo was born in 1929 as the first tissue brand in Europe. "Tempo" means speed and pace in German, symbolizing the hope for the future in the German economic depression era, and the Germans still refer to the paper towel as "Tempo" directly. As early as 1999, Depot entered the Chinese market, with Hong Kong as its most important stronghold, ranking the sales champion for 18 consecutive years, with a market share of nearly 70%, dominating the high-end facial tissue market.
Germans are known for their rigor and elegance, and the handkerchiefs they carry with them are required to be clean and proper, and washing and ironing handkerchiefs is almost a daily necessity for German families. The advent of DUPLO paper handkerchiefs is a good substitute for cotton handkerchiefs that need to be ironed frequently, so "thick and crisp like ironing" has also become the killer feature of DUPLO.
The thicker the paper towel, the better the toughness, the DUPLO facial tissue is mostly 4 layers, compared to most brands only 2-3 layers, it is thicker and stronger, and it will not produce wrinkles when pulled vigorously, and it is still smooth and obedient after unfolding, which is not an exaggeration to say that it is "ironing-like". Even in the face of wetness, DUPLO remains intact and unbroken, which has been verified in numerous reviews, and has been named the "King of Resilience".
Depot's "dot lamination technology" is not the first, but it is the most incisive one, each piece of paper is surrounded by more than 3,000 dots, using the "point-to-point" structure to make the layers between the layers pressed tightly, even if the crack is torn to the neat and not layered. However, the change of the dot pattern to the internal space is not obvious on the surface of the tissue, there are only very shallow holes, which cannot be felt by the naked eye or touch, and the feel is still soft and smooth.
Compared with kitchen paper, the embossed design of facial tissues is purely "icing on the cake", which has little effect on improving water absorption, but it is in line with Depot's philosophy of pursuing beauty, and the looming feather embossing adds a touch of vitality to the monotonous paper. At the same time, the outer packaging of Depot facial tissue is based on sky blue, and the overall feeling is bright and concise, which is a "high-value choice" for business people.
Facial tissues with fragrance are also quite common in the market, but the persistent pursuit of flavor richness is probably only DUPLO, and the fragrance is even the symbol of its product line, which is divided into natural fragrance-free series, apple wood flavor series, jasmine flavor series and Mini series, etc., each series has three types of packaging: soft pumping paper, boxed pumping paper and handkerchief paper. The applewood and jasmine flavors are lighter and are suitable for wiping sweat after exercise. The packaging of the Mini series is the most eye-catching, with innovative patterns and bright colors, which makes it even more unique as an ornament in the living room.
DUPLO boxed pumping paper also has a childlike and cute children's model, and the handkerchief paper has an anniversary replica and Einstein limited edition packaging, which is suitable to describe as "serious and interesting". In terms of price, the overall pricing is higher than that of Chinese brands, the price of a pack of soft soy sauce is about 4.5 yuan, the box is slightly more expensive, the unit price is 9.5 yuan, and a set of 12 packs of handkerchief paper is close to 14 yuan.
Many consumers are concerned about the differences between the Hong Kong version of Depot and the mainland version of Depot, but in fact, both are produced by Vinda factories in mainland China, and in fact the difference is limited to the packaging, the former using characters designed by local painters for the packaging, and the latter focusing on simplicity and fashion. It is worth mentioning that Depot has changed hands several times and is currently owned by the Swedish SCA Group, but its Asian business has been acquired by Vinda.