The world's first "facial tissue" was born in Shu Jie's hands, and the word "Kleenex" has also been included in the English dictionary to explain disposable tissues. According to a survey conducted by Euromonitor International Limited in 2018, Shujie has ranked first in the world in facial tissue sales for 10 consecutive years since 2008, and its brand status is self-evident.
 
The internal fiber structure of the paper towel is the main factor affecting its touch, the fluffy structure is soft, and the tight structure makes the paper towel thicker, and it is mainly reflected in the fiber formula, papermaking forming method and wrinkling process in the production, Shujie is at the leading level in the industry in these fields, and the softness has always been the top in the market. Shujie adopts the exclusive Ultra Soft plus softening formula, the proportion of fine and short wood fibers is relatively high, the internal gap of the paper is more, with the advanced wrinkling process, the distance between the paper surface is increased, and the long fibers are connected like needles and threads, the overall fiber structure is fluffy, the feel is soft and smooth, and there will be no strong friction in contact with the skin, and it can also be used during the cold period when the nose is often blown.
 
Unlike Depot, which has its own forestry farm, where raw materials are purchased through a third party, all products are FSC certified and sourced from sustainably grown forests. FSC certification is the world's highest environmental protection forest certification, which requires no use of tropical rainforests, primary forests, genetically modified tree species, and guarantees the use of one tree to plant four trees at the same time, which is one of the bases for measuring the strength of foreign brands. At present, most of the first-line tissue brands carry the FSC certification mark, which is not only more effective in environmental protection than small brands that are cut down at will, but also has more confidence in their own production capacity.
 
Chinese consumers' requirements for facial tissues are "multi-tasking", wiping faces, wiping hands, cleaning the desktop is the best paper towel, in contrast, American consumers for facial tissues are more limited to personal cleaning, to deal with stains will choose kitchen paper with stronger cleaning power. This is also the reason why Shujie's product layout in China and the United States is very different. The U.S. version is skin-friendly, especially for babies with fragile skin. Trusted care tissues and Ultra soft tissues are both basics, with the former being the number one seller in the U.S. market for overall performance, and the latter being so soft that you can use it in place of a cotton pad when removing makeup, and both are available in cubes, flat boxes, handkerchiefs, and wallets to meet the needs of a variety of occasions.
 
Functional facial tissues are a major feature of the U.S. version, and it also has the largest variety of all brands, such as anti-viral tissues with an antibacterial layer, Soothing LotionCool and Cool Touch Tissues for people with allergies. The latter two are added with aloe vera and vitamin E, the paper is soft and moist, and it is not easy to cause damage to the skin around the nose, and the cool touch tissues also activate a unique moisturizer through the body's temperature, releasing a cool touch, and it has a "nasal detoxification" effect when used in cold and nasal congestion. However, for Chinese consumers, the so-called functional facial tissues are only suitable for wiping their faces or blowing their noses, and users who pursue practicality are more recommended for basic models.
 
The performance of the Chinese version of the product is the same as that of the basic model in the United States, which is enough to cope with general cleaning needs, but pays more attention to the design, printing and fragrance, such as calla lily box paper, classic box paper, cartoon series and other packaging or generous and elegant, or interesting and cute. The bear print series and the rose scented mini series are attractive to those who are looking for a joie de vivre in life with prints or scents.
 
One of the reasons for Shujie is that the unit price of the Chinese version is between 5-15 yuan, and the American version is about 10-20 yuan.