Jierou is the mainstay of China's facial tissue enterprises, but unlike the heart and breeze that rely on the price advantage strategy, the high quality of Jierou is the foundation of its foothold, and all products have reached the highest quality products of the national standard.
 
The mid-to-high-end market of facial tissues is the main attack position of Jierou, including Jinzun soft pump, Face series, LOTION series, natural wood series and other product series, each with its own characteristics. Consumers are most familiar with the Face series, whether it is the strong cologne smell or the fresh scent of flowers are impressive, and many white-collar workers like to carry Face handkerchiefs with them.
 
"Wettable water" is a major feature of Face, which means that the paper towel is not easy to break after being wet, and it is actually the function of a wet strength agent. Paper towels generally use non-toxic PAE resin as the wet strength agent, and the base paper can achieve the effect of not breaking wet water after more than 15 days of maturation. However, compared to these napkins, facial tissues will improve the softness of the paper towels through repeated stretching, calendering and other processes, so that they remain smooth and supple to the touch. Because of this feature, Face is quite suitable for use just after washing your face, but rubbing your face vigorously can easily cause the skin to become rough, so the best thing to do is to put a tissue directly on your face for 3-5 seconds and then take it off.
 
"Locking water" is the selling point of the LOTION series, similar to the functional facial paper of Shujie and Puffs, the LOTION series adds a cream containing moisturizing factors, so that the water content of the tissue itself is higher than that of ordinary paper towels, and the moisture is not easy to volatilize in the air, so as to achieve the effect of "locking water", and the moisturizing feeling can be felt more obviously when it touches the skin of the face, which is quite suitable for cleansing the face after removing makeup. Of course, compared with Shujie and Puffs, which are blessed with soft formulas and advanced technology, Jiejie is slightly hotter when rubbed, and the skin-friendly feeling is slightly inferior.
 
Jierou natural wood series is the current fashionable natural color paper, also using wood pulp as raw material, but the bleaching process is omitted, and the color of the paper towel is pale yellow. However, Jierou entered the market with low whiteness when publicizing, and "low whiteness" originally referred to the low whiteness of paper towels produced by recycled paper or recycled pulp abroad, generally around 30-40%, which is called "low whiteness paper", which is more common in toilet paper towels and rolls. In fact, its performance is basically the same as that of other products of Jierou, and the whiteness is about 55% of the national standard, which is not a "low whiteness paper" in the real sense.
 
It is worth mentioning that the easy tearing of the paper opening has always been a pain point for consumers, but Jierou has solved this problem well. Different from the straight line opening that needs to be pulled to both sides to open, Jierou paper adopts an arc line similar to "V", press down to separate the sawtooth with the help of gravity, and then tear it in reverse.
 
The size of the Jierou facial tissue is smaller, even the length of the L size is less than 200mm, which is more suitable for use in the bedroom and study than large-size foreign brands such as Shujie and Puffs. The overall level of Jierou is not top, but it is more than enough to cope with various use scenarios, as a fast-moving consumer goods The price meets the needs of the public, about 3 yuan a pack of pumping paper, 18 packs of handkerchief paper 7 yuan, if you hesitate about the high price of foreign brands, Jierou is the best choice.