The brand of Hongxing Seafood Catering Group is a brother brand with Fishermen's New Village and Dongjiang Seafood Restaurant.
Hongxing implements unified procurement and unified distribution plan, which not only saves manpower and controls costs, but also ensures the quality of raw materials. In Hongxing, bulk purchases such as rice and oil are generally negotiated by the group and open bidding, while seafood, meat and vegetables are purchased in the market every day, and the price will fluctuate every day, which requires the CEO of each branch of Hongxing to take turns to monitor the procurement. The way to eliminate loopholes is not only monitoring, it has its own changing guard mechanism, whether it is a procurement staff or a market researcher, they all require regular changing of guards.
Superstar is also very strict in terms of chefs. Hongxing has never hesitated to spend a lot of money on external hires, and there are many domestic famous chefs. Hongxing has more than 20 branches in Guangzhou, and there will be an exchange meeting between chefs every week, the main form is that the chefs make a few new dishes, and the senior executives get together to taste, give advice, and then improve, if it is feasible, it will let everyone learn, and finally unify it to the market.
Superstar is also adept at balancing the conflict between procurement and sales. If the price of a certain seafood is cheaper than usual on the same day, they will buy more when purchasing, and immediately give a discount when they come back, so as to pass on the benefits to customers; The amount of supply is estimated on a daily basis based on the market price. Therefore, there will be a main seasonal dish in every season, and a variety of seafood can even sell two or three thousand catties a day.
The seafood of the branches of Hongxing Seafood Group comes from the same source, and the price is also the same. Lobster, Alaskan crab and other high-end seafood are numerous, and the size is very large, the lobster in ordinary seafood restaurants is generally two or three catties, and the lobster of Hongxing is more than four catties. There are also many signature dishes, such as Huanglu goose with soy sauce, pan-fried soft duck with lemon, duck with dried water in the pot, duck with eight treasures, chicken with rose soy sauce, goose slices in brine, chicken fillet with salted fish cubes, Dongjiang shredded salt-baked chicken, Beijing sliced duck, etc.
There are many branches of Hongxing Seafood Restaurant, and the degree of new and old of each store is different, but the overall is bright and clean, the service quality needs to be improved, and the serving is slow. Due to the large size of the branches, there is generally no need to wait for a seat except for holidays, and it is recommended to book a box in advance. It is worth noting that Guangzhou Hongxing Seafood Restaurant Group and Hong Kong Hongxing Seafood Restaurant are not the same, Guangzhou Hongxing has branches in Foshan, Shanghai and Nanjing. In addition, Hongxing Seafood Restaurant on Huanshi Middle Road has closed in January 2017.
