Among the giants in Guangzhou's seafood industry, the fishermen's new village, Hongxing seafood restaurant, and Dongjiang seafood restaurant under Hongxing Group occupy three seats. Hongxing is a large-scale catering group that has been operating for nearly 30 years, has 28 directly-operated stores and has a total of more than 6,000 employees, and has honors such as "China's Top 100 Restaurants", "National Five-Diamond Restaurant" and "Asian Seafood Cuisine King".

In 2002, Hongxing Seafood Catering Group took over the Taipingguan Western Restaurant, the earliest "Chinese time-honored brand" enterprise operating Western food in China. The group has also successively opened brand stores such as Guangdong-Hong Kong Chaolou, Kobe Cuisine, Lu Yu Tea House, etc., and not only has its own management training college, but also has an air-conditioning and refrigeration equipment company, a stainless steel kitchenware factory, a decoration company, and a logistics center, covering car rental and maintenance. Because of this, the expansion of new stores in Fishermen's New Village is so rapid, and the decoration speed can even be twice as fast as the regular decoration of restaurants in the market.

Ms Lai Huan Lin, executive director of Fishermen's New Village, said that the best way to control rental costs is to buy the property where the branch is to be opened, rather than renting it. This kind of financial method not only reduces the rental cost, but also does not have to tie up the hands and feet when the store is renovated, and there will be no situation where the landlord is required to withdraw when the lease expires. Therefore, we can see that the single store area of the fishermen's new village is very large, and the decoration is luxurious.

Each branch of the fishermen's new village has a seafood pool, and it can be seen that the seafood is very fresh and fresh, and the price is calculated in units of 50g. The price board indicates the recommended way to eat, or you can choose your favorite recipe to cook. There is an additional charge for cooking methods, which is generally 3-10 yuan/50g. Theoretically speaking, whoever has mastered the advantage of seafood procurement, whose goods will be better, the price is lower, Hongxing Seafood Catering Group adopts a unified procurement and distribution system, and occupies an advantage in raw materials. However, the fishermen's new village takes the high-end route, and the area of the whole line of branches is very large, so the operating cost remains high, and its seafood prices are still higher than ordinary seafood hotels on the market. However, in recent years, the fishermen's new village has also done takeaways, and white-collar simple meals are basically twenty or thirty yuan a piece, and fried and seafood can be delivered, which can be regarded as a relatively people-friendly improvement.

Opened in 2012, the Fishermen's New Village Palace Store is a six-storey building with a construction area of 12,000 square meters, with a total of 66 private rooms on the first to third floors, and a luxurious decoration in European style. It is worth recommending that there is a hidden luxury VIP area behind the palace, with dedicated parking spaces, independent entrances, and elevators directly to the box, which are designed so that you will not be disturbed from getting off the bus to the box. The independent special elevator of the box is the first in the restaurant in Guangzhou, and the large area of the box is also one of the best in the industry. The three VIP rooms are named after world-famous buildings: the Louvre, the Palace of Versailles, and the Buckingham Palace. The ultra-luxury VIP room covers an area of 500 square meters, and the toilet area alone occupies more than 70 square meters. The room is also equipped with a K room, a mahjong table, and a glass room dedicated to wine and cigar smoking, and a small conference room can be opened after the movable screen is opened.

The fishermen's new village Zhujiang New Town store spent one billion yuan to build, the building is four floors high, and there are often luxury cars displayed in front of the door. The restaurant has 3,000 seats and a total of 41 private rooms. On the first floor of the store, there are multiple display areas, including seafood display area, Japanese cuisine display area, kitchen display area, ingredient display area, pastry display area, etc., and a number of LCD LED display screens for real-time introduction.

As far as the environment is concerned, not every store in Yumen's New Village is so magnificently decorated, and the new and old branches are different, among which the Zhujiang New Town store is the most luxurious, and the Huidong store has a relatively old environment. But on the whole, the grade is very high, and the business banquet does not lose face. The service attitude is decent, and the training of newcomers still needs to be strengthened. In addition, the Maoming store of Fishermen's New Village, which opened in August 2017, is not directly operated, but is a local franchise store.