Wahaha is one of the largest beverage companies in China, from the initial nutrient solution to fruit milk, AD calcium milk, and then to purified water, all of which are well-known products, and Yoyo milk tea also evokes many people's childhood memories. However, in recent years, the beverage market has been fiercely competitive, and new products have emerged in an endless stream, while Wahaha's former glory is not there, and its innovation is limited, giving people the impression that it is still stuck in the nutrition express line and Babao porridge, and the lack of new products has caused Wahaha Camp to shrink by nearly 30 billion yuan, from a peak of 78.28 billion yuan to 46.45 billion yuan in 2017.

Yoyo milk tea has a great sense of age, there are only 2 flavors, original and taro flavor, the formula contains non-dairy creamer, that is, creamer, 450ml single bottle is priced at 3.5 yuan, the price is similar to that of unified milk tea, but the milk taste is not as mellow as the latter, which can not please consumers. If you want to get a piece of the liquid milk tea industry with the fierce competition, it obviously has no advantage. In addition, Yoyo milk tea has been complained by consumers that milk tea contains condensate, and there are mistakes in the transportation and sales process, which is disappointing. At present, the sales channels of Yoyo milk tea are narrow and inconvenient to buy.

In order to change consumers' inherent conservative impression of Wahaha milk tea, a new brown sugar milk tea will be launched in 2020, but the market response is not strong. The brown sugar milk tea removes the non-dairy creamer ingredients, and the milk content of more than 30% ensures that the milk is rich, and the brown sugar flavor is obvious, but the overall sweetness is greasy, and the taste is not outstanding. The price of 350ml is 5 yuan, and it is available in shopping malls and online official websites, and the purchase channel is more convenient than Yoyo milk tea.