In the context of the improvement of health awareness, Yuanqi Forest played the "sugar-free" card, and its popularity increased sharply, with a valuation of 4 billion yuan in four years of establishment, and it was in the limelight for a while. In 2019, Tmall 618 became the sales champion of water drinks, and milk tea set a record of 4.26 million bottles sold in the second half of the year.
Ready-to-drink milk tea is in the hardest-hit area of high sugar, but it seems to be indifferent to low-sugar doctrine, and only a few brands have tested the water, but the response has been mediocre. In the final analysis, consumers want to enjoy the sweetness of milk tea, but they are not willing to bear the high calories. If the sweetness of the milk tea is greatly reduced while the sugar is reduced, it will inevitably detract from the flavor of the milk tea and reduce its attractiveness. The reason why Yuanqi Forest 0 Sugar Milk Tea is popular is due to the satisfaction of the demand for "fish and bear's paws", maintaining the flavor and reducing the heat price.
0 sugar does not mean that there is no sweetness, but the sweetness of sucrose is transferred to the sweetener. The use of sugar substitutes in food is not unusual, but most of them are very sweet, not easy to control precisely, and have miscellaneous flavors, resulting in strange tastes in drinks. Erythritol is one of the highest quality and safest sugar substitutes, with a sweetness of about 70% of sucrose, but only 10% of the calories, and a pure sweetness. meantimeaspartameExcessive intake of sugar substitutes such as xylitol may cause dizziness and diarrhea, but there are no studies showing that erythritol has a negative effect. Due to the high price of erythritol, only a few brands use it as their main source of sweetness, and Yuanqi Forest is one of them. Mixed with other sugar substitutes, the sweetness of this milk tea is fixed at about eight points of sweetness in the beverage store, and the heat price is also lower than that of other ready-to-drink milk teas.
Yuanqi Forest Milk Tea is made of real materials, does not contain creamer, uses New Zealand milk powder, the milk content is about 60%, plus the help of cream, the milk is mellow. However, the tea taste is light, without natural sweetness and slight astringency. Original milk tea has a similar taste to Unified Assam milk tea, but the sweetness is slightly lower, the taste is lighter, and it is refreshing and not greasy when chilled. Jasmine-flavored milk tea is based on green tea, which has a fresher flavor and has a jasmine aroma. The price of a single bottle is 9.8 yuan, which is close to the price of freshly made milk tea, and the selling point of 0 sugar still attracts people to pay.
