In recent years, ready-made tea brands such as Yidian, Heytea, and Nai Xue's tea have been in full swing in first- and second-tier cities, gradually squeezing the ready-to-drink milk tea market. 

Launched in 1989 by Kirin, a well-known comprehensive beverage company, Afternoon Milk Tea is one of the three major flavors of Afternoon Black Tea brands. Afternoon Black Tea was Japan's first Baote bottled black tea, and it was once in short supply in the Japanese market, which was flooded with canned tea at the time.

The layout of the Japanese Kirin company in the Chinese market can be roughly divided into Chinese mainland and Hong Kong, Macao and Taiwan, and the mainland formula focuses on the sweetness of milk tea, but in horizontal comparison, it is still a refreshing milk tea, and the mellow and fullness are not as good as Hong Kong-style milk tea. Kirin milk tea in Hong Kong, Macao and Taiwan follows the Japanese version of afternoon milk tea, with a diamond-cut bottle and a variety of packaging forms and flavors.

In 2011, China Resources Enterprise established a joint venture with Japan's Kirin, which provides a wide range of non-alcoholic beverages such as afternoon milk tea and fire coffee, while China Resources is responsible for the distribution channels.Chinese mainland At present, there are only two flavors of afternoon milk tea in the Chinese market, classic original and chocolate, low-fat formula, blended with imported milk powder and instant black tea, with a fat content of only 0.6 grams per 100 ml, with a refreshing taste and a pleasant entrance. The chocolate-flavored afternoon milk tea is infused with chocolate powder, and the rich cocoa flavor is mixed with the aroma of milk tea with a refreshing aftertaste. The price of 500ml is only 4.5 yuan, which is affordable.