Starbucks, the world's largest coffee retailer, has been in the Chinese market since 1999 and has opened more than 4,300 stores in hundreds of cities. As one of the most popular coffee brands in China, Starbucks not only provides coffee and coffee bean products, but also a small number of high-quality teas and delicate and mellow milk tea drinks, which are also sought after by consumers.
China, the vast territory of Starbucks, is the fastest growing and largest overseas market for Starbucks, and Starbucks has always attached great importance to expanding sales channels and enriching consumption scenarios. In 2016, it launched a bottled Frappuccino with pure flavor in China, and in 2018, it launched a refrigerated ready-to-drink drink, Xingyi Cup, and in the same year, it also reached a comprehensive strategic cooperation with Alibaba in new retail, and launched the official online ordering platform Starbucks Delivery, so that customers who cannot go to the store can drink Starbucks anytime and anywhere.
Considering the profound Chinese tea culture, the taste of bottled Frappuccino and Xingyi Cup is Chinese, and there are coffee-free milk tea drinks, with high-quality materials, rich and mellow taste, and the same quality as hand-made drinks in stores.
The bottled Frappuccino contains 2 smooth-tasting teas – Matcha Frappuccino and Black Tea Frappuccino. Matcha Frappuccino selects high-quality tea raw materials, and the R&D team searches for high-quality tea raw materials from several well-known tea producing areas in the world, and after a series of processes such as steaming and grinding, it mixes imported milk sources, and the milk tea is bright in color, and the tea taste is fresh and not bitter. The Black Tea Frappuccino is blended with Ceylon Black Tea, Yunnan Yunnan Red and Indian Assam Tea, the black tea has an outstanding flavor and a distinct tea feel. The 281ml is priced at about 15 yuan and is packed in glass containers, which are fragile and unportable, making it suitable for stockpiling at home.
