Recommended series: Espresso, Golden Coffee
 
Maxwell's past history is very beautiful, and there is a popular advertising slogan, "Every drop is fragrant, the meaning is still unfinished", which comes from the former US president's appreciation of it. Today, Maxwell is part of a coffee brand owned by Jacobs Douwe Egberts in the Netherlands, which closed its factory in Guangzhou in 2016. As a coffee brand that once went hand in hand with Nestle in China, it has now maintained only a maintenance business situation, and Maxwell's market share is gradually eroded, and the market share of instant coffee in China is less than 10%.
 
Although Maxwell rarely launches new products, it has formed a complete product line in the past, not only 3-in-1 coffee and black coffee, but also gift box sets. Among the black coffee, the most recommended gold coffee coffee, like Nestle gold medal black coffee, Arabica coffee beans are selected, after freeze-drying technology, but even a small amount of ground coffee powder to improve the taste is not added, and the product upgrade is not large. The three-in-one instant coffee takes the popular route, the products are similar, and various flavors take turns, such as toffee hazelnut flavored latte, cappuccino, vanilla cappuccino, chocolate mocha, etc., the biggest feature of the product is the large capacity, with as many as 100 packs. Maxwell 3-in-1 instant coffee also uses artificial creamer non-dairy creamer, which is disappointing. However, the price of the whole line of products does not exceed 100 yuan, and the price is close to the people.