Recommended series: Espresso black coffee, classic black coffee
 
Lavazza was founded in an atmosphere where Italy has a strong coffee culture, cafes everywhere and a huge demand for coffee. Since its inception in 1895, Lavazza has grown to become a world-class coffee brand, with approximately 27 billion cups of Lavazza consumed each year. In addition, Lavazza has partnered with the Italian Space Agency to bring espresso to the International Space Station, and by 2017, Lavazza had sales of 2 billion euros.
 
As the leader of Italian specialty coffee, Lavazza has coffee beans and coffee powder sold in different origins and roasting levels, but it seems to be a little careless about the instant coffee category, with few products to choose from, and only two instant black coffee on sale, which also makes its instant coffee far less well-known than ground coffee or coffee beans, but fortunately, the coffee taste is authentic and strong, and it maintains a consistently high standard. The raw materials are made of Arabica coffee beans with excellent flavor, the formula is exquisite, and 90% soluble coffee powder is used with 10% ground coffee powder to maintain the taste of coffee while improving the mellow content of coffee. In addition, the freeze-drying extraction process preserves the original aroma of the coffee to a greater extent than the hot steam spray method.
 
Espresso (Prontissimo!) Intenso) uses a dark roast, the coffee powder has a darker color, a stronger bitterness, and a rich flavor, while the classic black coffee (Prontissimo! Classico) is a medium roast with a balanced taste that is not overly bitter, making it more suitable for first-time black coffee tasters. Both black coffees are 95-gram cans, but the sales channels are narrow, and there is no sales in the official flagship store, and the price is less than 70 yuan on Tmall Global.