Recommended series: Blendy, Maxim
Founded in 1973, AGF is a popular coffee brand in Japan, and its coffee products with various flavors are often displayed in the most prominent position on the shelves of shopping malls and supermarkets. Although the history of UCC is not as long, it has a strong market share in the local market, with sales of 96.5 billion yen in 2017. AGF products have a good reputation and are regarded as "must-buy" souvenirs by countless travelers.
AGF has always focused on the research and development of coffee products, and a variety of flavors and characteristics of instant coffee, coffee beans, coffee powder, hanging ear coffee have come one after another, and created Blendy, Maxim, AGF Gift and other best-selling series. Although AGF does not have as many products in the Chinese market as in Japan, there are many online channels where you can buy AGF coffee that is not available in China.
Blendy is AGF's best-selling black coffee series, and it is also a standing coffee for many professionals. The most mellow coffee is the dark brown package, followed by the green and red packages, and all three coffees are compatible with milk and can properly balance bitterness and sourness. A single pack of 160g can brew 80 cups of fragrant coffee, and the price is only about 50 yuan.
The most popular among little girls is the Blendy stick 3-in-1 coffee, which is easy to carry in a bar package and much easier than pour-over coffee. The coffee beans are rich in flavor, using Japanese roasting techniques and blending various local flavors, bringing out the rich, mellow, and sweet charm of coffee. For 3-in-1 coffee that is not accustomed to the bitterness and over-sweetness of black coffee, Blendy stick has a special 3-in-1 coffee with a slight sugar content, which reduces the sugar content by 60% and still has a rich and rich aroma. The price of a box of 30-pack Blendy stick coffee is also about 50 yuan.
If you have high requirements for coffee quality, you can choose the Maxim freeze-dried instant coffee series in glass bottles, which can better preserve the original body and aroma of coffee. With just 60 seconds of brewing, you can enjoy a soft and mellow coffee. An 80g bottle of AGF Maxim coffee can be seen through the clear glass bottle, which is very eye-catching.