Russian Standard Vodka, founded in 1998, focuses on high-end vodka. It has a 40% market share in Russia's high-end vodka market; It also has a high degree of recognition in the European and American markets, and has also been on the recommended list of the official website of independent newspapers. In 2017, the global sales volume of Russian standards ranked among the top 20 in the world, and the sales volume increased year by year.
 
The Russian Standard Vodka Distillery is located in St. Petersburg, Russia, which has the unique advantage of combining high-quality winter wheat from the black soil region with glacial meltwater from Lake Ladoga, and the ingredients are impeccable. The entire product line undergoes continuous distillation in more than 200 steps to control impurities to a minimum.
 
At present, only neutral vodka is produced in Russia by standard, and there are four types of regular sales with a uniform alcohol content of 40%. Although there are not many products, they are evenly distributed in the price point. The entry-level Original, at an affordable price, is around £15 in the UK market, making it cheaper. In the mid-range, there are Gold, Platinum, and at the high-end, there is Imperia. Different grades of products use the corresponding filter material. The Original is the most basic birch charcoal filtration, the Platinum adds two silver filters to the basic filtration, and the Imperia uses multi-layer quartz crystal filtration. In addition, the Imperia vodka is stored for 72 hours in special relaxation casks before being bottled, which gives it a distinctive herbal aroma.
 
The representative piece, the Unisex Vodka Original, has a typical Russian style, with a full-bodied wine with a light aroma of white pepper, a smooth and slightly greasy mouthfeel, a bread flavor that slowly slides over the tongue, followed by a hint of fennel, and a light aftertaste after swallowing. The wine received a high score from Spirits Review and was rated as "vodka for the best value".
 
Russian vodka has always given the impression of "mid-range, cumbersome and stereotyped" in appearance, but Russian standards have gotten rid of the stereotypes in this regard. In September 2018, the sixth limited edition was released as a Russian standard, in addition to the usual bell-shaped bottle, the shape also incorporates the gilded gate and the central monogram features of the exterior of the Winter Palace.
 
At present, Russian vodka has not entered the Chinese market, and there are only a small number of purchasing stores online. The original price is about 70 yuan, which has a high cost performance.