Wine is an indispensable part of Swedish life, and Absolut Vodka is synonymous with vodka in this traditional vodka region. Absolut was founded in Aarhus, in southern Sweden, in 1879. Absolut Vodka has been traditionally produced in a famous old distillery near Aarhus for centuries – a town of just 10,000 inhabitants that is responsible for the production, packaging and transportation of millions of litres of liquor consumed around the world. Today, Absolut Vodka has maintained the second largest annual sales volume in the world all year round, and is an international giant brand of vodka.
 
There is a spirits museum in Stockholm, Sweden, dedicated to the Swedish wine culture. There is a specific section with artworks created by artists from all over the world based on Absolut vodka bottles, which shows the influence of Absolut in Sweden.
 
Absolut Vodka uses durum winter wheat from a single origin, which is high in starch and low in protein, making it suitable for winemaking. The water is sourced from deep wells that are more than 450 feet deep in the local area, and the deep underground bedrock filters the water well. This water is of good purity and gives the vodka its pure texture. Two distillation methods are used in the production, the regular model (plain vodka and flavored series) uses continuous distillation; The high-end version (Absolut Elyx) uses intermittent distillation, distilled three times, using an old-fashioned copper still, which removes the unpleasant smell of sulfur compounds from the wine. The distilled alcohol is filtered through a fabric mesh to further remove impurities.
 
Absolut vodka produces neutral vodka and flavored vodka. Among the neutral vodkas, the classic original vodka has always represented the brand image, with typical black pepper and bread aromas, a clean mouth, a slight vanilla flavor, and a hint of alcoholic spiciness on the aftertaste. The premium flagship Absolut Elyx has a richer and more layered aroma and a warmer and silkier taste than plain vodka. This wine has won several awards and has received the highest rating of 96 in Wine Enthusiast magazine. Both neutral vodkas are suitable for both net drinks and cocktails.
 
There are a wide variety of flavored vodka items, with lemon and apple pear both receiving the highest rating of 98 in Wine Enthusiast's reviews. Its flavored vodka can be well seasoned, achieve a balanced effect, and is suitable for clean drinking. It can be said that Absolut Vodka, whether it is neutral vodka or flavored vodka, has a stable and excellent performance.
 
Its packaging design is also distinctive. The shape of the bottle is inspired by the old Swedish medicine bottle, which is classic and elegant, and many consumers also appreciate its beauty and decoration when buying. At present, there are flagship stores on Tmall and Jingdong in China, and a bottle of 700ml of classic vodka Tmall is priced at 99 yuan, the price is slightly higher, and the cost performance is average.