List of product brands > Personal care > Hair care > Dry cleaning spray > Living proofDry cleaning spray Updated: 2025-02-20

Living proof

Overall scoring
72
Word-of-mouth ratings
8.8
Popularity index
9270

How about Living proof Dry Cleaning Spray brand introduction

Living proof is from the United States, the founder is Robert Langer from the United Massachusetts Institute of Technology and entrepreneur Jon Flint, the team includes excellent biomedical scientists, as well as professional hair stylists, the product is exclusively developed, the raw materials are exclusively supplied by the laboratory, and many technologies are patented.
 
The launch of new brand products is also very fast, scientists and marketers will get product inspiration through various channels such as expos, hairstylists and consumer feedback, once a concept product is approved, Living Proof can bring it to the market within a year, such a brand with its own unique intellectual property rights, understand the needs of users, and naturally become a hot spot in the industry, has been acquired by the international daily chemical giant Unilever, from a niche to an internationally renowned one, and has its overseas flagship store on Tmall Global, Easy to buy.
 
Living proof has only one dry cleaning spray, but it also has professional technology, Perfect Hair Day daily perfect dry cleaning spray contains PBAE, OFPMA, ETAS three patented technologies. The brand's founder, Robert Langer, originally invented PBAE, was originally used as a carrier material for gene transcription, but later discovered that this molecule could be used as thickening particles in hair, so he developed the eponymous styling polymer, added to the dry cleaning spray, adhered to the hair to maintain the thickness of the hair for a long time, making the fine and flat hair thicker, and without the feeling of stiffness and stickiness.
 
In addition, the Healthy Hair Molecule (OFPMA) and the Volumizing & Texturizing Molecule (ETAS) are patented to defend and fluff respectively, OFPMA can resist dirt and oil for a longer lasting refreshing effect, and ETAS can also provide a larger, longer-lasting volume effect.
 
The taste of Perfect Hair Day Daily Perfect Dry Cleaning Spray is a natural plant aroma, the oil-removing effect can last for about a day, there are two capacities, large and small, and the price is slightly higher, 92ML is 138 yuan, 198ML is 220 yuan.