Different from Kangru's development of different plant effects, Folvdeya focuses on the in-depth application of essential oil ingredients, focusing on the special treatment of common scalp and hair problems, and the ace products are also a variety of scalp massage oils and serums.
 
The brand is not as popular in the Chinese market as Bletis, and currently mainly relies on e-commerce and high-end department store counters to sell through two major channels, although it has not yet been widely stationed in cosmetics stores and daily chemical stores, but there are also stores or high-end hair salons that introduce related products through unofficial channels. The brand marketing concept emphasizes the three-step hair care of scalp/hair condition test, combing and massage, and personalized care, so that users can clarify their hair condition and choose the most suitable products when purchasing.
 
Brands such as Fulu Deya, Kangru, and Living Proof are first known to consumers through purchasing agents or cross-border e-commerce, so they have accumulated a certain consumer base. More importantly, they are backed by patent technology or decades of experience in pharmaceutical companies, which makes it easier to gain the trust of domestic consumers, and the market is relatively broader under today's more quality-oriented consumption concept.
 
Unlike other brands, its powder is not a single rice starch, but also mixed with cyclodextrin, silica and kaolin, which have stronger adsorption power, and the addition of three plant essential oils, peppermint, caraway and basil, although the content is not high, but enough to soothe drying, balance the moderate degree of adsorption. Its powder is orange-brown, dark hair will not leave embarrassing marks, the nozzle strength is slightly larger, you need to pay attention to the spray distance, the spray is delicate and extensive, it is not a rich and pungent jasmine fragrance, 150ML is priced at 89 yuan.