Different from many wig brands with export trade as the main business, Bai Sitang has its own R&D and production line, with domestic e-commerce as the main business channel, after entering the e-commerce platform in 2010, the sales volume has been ranked first in the e-commerce wig category for five consecutive years, and has occupied the first place in the double eleven hot search brand list of the wig category for many years. In addition to online sales, Baisitang has established cooperative relations with more than 300 physical wig stores across the country.
 
Baisitang sells middle-aged and elderly men's and women's hair, mainly women's hair. Because it is aimed at middle-aged and elderly women, there are relatively few colors, mainly black, brown, maroon, and burgundy, and the style is mainly short hair, and most of them are short curls. The wig material mostly uses reverse smooth real hair and Japanese and Korean artificial silk.
 
SH089 is one of Bai Sitang's most popular wig styles, using 80% hair blend and 20% styling silk to enhance the styling effect. The hair strands of ordinary hand-woven models are messy and not realistic enough. The front net and the hair spin are sparse and reasonable, more realistic, and more light and breathable. Depending on the hairnet, the price of SH089 ranges from 1380 to 1980 yuan.
 
SHN212 is for middle-aged and elderly men, the hairstyle is biased, and the style is stable and vigorous, whether it is business activities or daily leisure, it can be applied. The wig is hand-woven with inverted hair strands, which is easy to wear and has a built-in windproof buckle that is not easy to fall off. SHN212 has an ordinary hand-woven model and a needle demarcation model, and the needle demarcation model is 600 yuan more expensive than the ordinary model. The demarcation of the needle is to use the needle delivery process in the part of the hair seam that is partially distributed, and it is not a full-head needle delivery.
 
Baisitang's wigs are sold on major e-commerce platforms, and it is very convenient to buy. However, the after-sales service time of Baisitang is the shortest, only half a year, and it can be washed and cared for free once.