As Japan's "No. 1 Hair Expert", Edrice has long provided various wig support for many stage plays, NHK Taiga dramas, movies, and commercials, including the classic Broadway musical "Cats" in the United States. Since its establishment in 1968, Adelance has 64 companies in 19 countries and regions, covering Europe, America and Asia, with factories in Japan and Southeast Asia. In 2017, the sales of all products exceeded 4.6 billion RMB, which is evident in the popularity.
Fontaine is the most well-known women's hair brand, with more than 240 stores and can be found in department stores, street stores and makeup and hair salons in Japan. Fontaine provides finished wigs, and the VALAN series is a wig with a hybrid of real human development artificial hair, with a mature and intellectual style, and the price is more than 4,500 yuan. The price of fiber wig FDW series is 2000-4000 yuan. The ROLOC series of wigs are limited to sale in color and shape, and each wig is sold in limited quantities at a price of more than 5,000 yuan.
Rafra is a series of medical wigs that provide products that meet the Japanese standards for medical wigs for female patients who are suffering from hair loss. The wig does not contain methanol, it remains firm after sweat absorption, and it will not fall off when worn bald. In addition, wigs are easy to care for and resistant to washing, and can be washed and dried in warm water, which is very friendly for patients who need to maintain cleanliness.
The half-head wig with temperature control is one of the most unique products of Adelance. Temperature-controlled wigs use a unique temperature-controlled hairnet that absorbs heat from the skin and dissipates it when the perceived temperature reaches more than 25°C. Unlike full-head wigs, half-headed wigs show the user's own hair at the back of the neck and ears, which naturally connects with the real hair. This makes the back of the neck refreshing and cool, without the feeling of foreign objects of wearing.
In addition to hair transplants and wigs, men's hair brand Aderans and women's hair brand Lady's Aderans also provide wig customization services. Custom wigs can be made of rayon or real hair. Nissan silk threads have a good reputation in the industry, and Adelans has developed them in-house to create a kaleidoscopic range of subtle thicknesses, have a certain degree of heat resistance, and can be styled with a hair dryer or curling iron. The curl of the wig is better maintained, and it is not easy to lose shape after long-term use. The mesh bottom of the custom wig has ordinary mesh, there are also those that pay attention to breathability, water absorption and heat dissipation, and there are styles that combine mesh and artificial skin, and the customized price of different mesh bottoms, hair strands and shapes ranges from 4,000 to 20,000 yuan. The customization time is about 55 days, and the waiting time is relatively long.
Adelands has 529 stores in Japan and 322 overseas stores. In 2005, Aidelands set up a branch in Shanghai, which is to enter China, and currently has salons in Shanghai, Shanghai, Beijing, Zhejiang, Jiangsu, Liaoning, and Chengdu department stores. Wigs are warranted for one year, during which the hairstyle and length can be adjusted free of charge, and six free maintenance treatments are provided within one year. The store also provides a free scalp test, which analyzes the condition of the hair and scalp through a special instrument, finds out the adverse factors, and gives appropriate advice by a consultant.