Tongxianghui is the leading direct-operated chain Hunan cuisine brand in South China, and has a good reputation in the Hunan cuisine industry in Guangzhou, and can be called the "big brother" level. It is well-known in Yangcheng, and you can see the signboard of "Tongxiang Society" in almost any business district. At present, Tongxiang Association has more than 40 directly-operated branches, mainly concentrated in Guangzhou, Foshan, Shenzhen and other places, with an annual turnover of more than 300 million. Tongxianghui's ingredients are sourced, and the cooking oil supplier comes from Arowana, and has cooperated with it for 10 years. There will be more than 100 dishes in Tongxiang, and new dishes will be added regularly. In order to adapt to the public taste in Guangzhou, there is no shortage of some light dishes. After eight hours of marinating and then cooking, the fried yellow beef is one of the most popular dishes in Tongxianghui, and the beef flavor and spicy taste can be called the artifact of rice. The improved version of the chopped pepper fish head is added with perilla and beer to remove the smell and freshness, which is not only loved by Hunan guests, but also by Guangzhou people with light taste. In short, the chance of going to Tongxiang to dine and step on thunder is very small. Tongxiang will have outstanding performance in food hygiene and safety. As early as 2009, the live broadcast of the first kitchen of Tongxiang Association also caused a lot of sensation in the industry. The central kitchen distribution center established by Tongxiang Association has reached a health level of A, which is a model of food safety management of the State Food and Drug Administration, and the health level of all branches is above B. Because of the strategy of unifying the brand image, the signboard and decoration of each Tongxiang Club are purple, which is very suitable for business banquets and daily dinners. However, some branches that are more than 5 years old have outdated restaurants and the service is difficult to keep up. Compared with Wangxiangyuan and Dongting Tucai Restaurant, which focus on brand promotion and innovation, Tongxiang will lag slightly behind in brand renewal and upgrading. Especially in recent years, under the general trend of Hunan restaurants in Guangzhou tending to be younger and more refined, the attraction of Tongxiang Club to young consumer groups is gradually weakening.