Founded in Changsha in 2010, Peng Kitchen is the most popular Hunan restaurant in Hunan. With its novel business model and authentic taste, it has quickly become popular in the Hunan cuisine circle, and there are currently hundreds of direct and franchised stores across the country. Most of Peng's dishes are home-cooked dishes on the Hunan people's table, without complicated cooking methods and excessive ingredients, but they are full of flavor. One of the signature dishes is the broth soaked rice, which is a home-cooked dish often eaten by Hunan people in the 70s and 80s. The ingredients of Peng Kitchen branches across the country are purchased, distributed and transported by Changsha Peng Kitchen Headquarters. Under the standardized business model, the publicity model of Peng Kitchen is eye-catching, and the founder of Peng Kitchen himself serves as the spokesperson, whether it is the restaurant promotional poster or the menu, the founder's own image is everywhere, and it has unexpectedly gained super popularity. Guangzhou Peng Kitchen currently only has a Zengcheng branch, which is very popular and often needs to wait for a seat, and the Panyu store is in preparation. Perhaps it was the lack of preparation for the opening of the new store, the fact that the service of Guangzhou Peng Kitchen was always difficult to keep up with the busy pace of the restaurant, the lack of staffing, and the slow response to customer feedback, all of which greatly reduced the consumer experience.