Anchor is a brand of Fonterra, whose ambient milk is the No. 1 selling volume among imported milk brands, and Fonterra is the world's No. 2 milk producer in the list of the world's top 20 dairy producers announced by IFCN in 2018, using a cooperative model and jointly owned by about 10,500 New Zealand dairy farmers.

Fonterra's strength lies in its complete supply chain, in addition to upstream milk sources, it also has a fleet of milk tankers and dairy processing plants located around the world, and currently has two dairy farming bases in Yutian, Hebei Province and Yingxian County, Shanxi Province, China, and a third base in Shandong Province.

Fonterra's brands in Greater China include Anchor, Anman, Anyi, Anchor Professional Dairy Professional Partner and NZMP, of which Anchor's main product is milk powder, Anman's main product is maternal and child nutrition, and NZMP mainly provides dairy raw materials and third-party production technology solutions.

Anchor is Fonterra's flagship brand in China, and its products include butter, liquid milk, yogurt and adult milk powder, all of which are imported from New Zealand, among which Anchor butter leads the market in sales. Anchor's whipping cream, which includes UHT whipped cream and cooking whipped cream, was originally a foodservice line product and was not retailed, but due to the rise of private baking in recent years, it is now also starting to be retailed.

The fat content of Anjia whipping cream is 35.5g/100mg, which is higher than the average standard of 35%, and the fat content is directly related to the difficulty of whipping cream and the taste style. Anchor whipping cream takes less time to whip, and it is stable and firm after beating, which is suitable for cake spreading.

The specifications of Anchor whipping cream sold in the flagship store are only 250ML*6 boxes, and the price is 186 yuan, which is about 30 yuan per box, which is slightly higher than the price of the dealer, and the shelf life is 9 months.

In addition to the small specification of 250ml (priced at about 27 yuan) can be purchased separately, there is also a 1L specification for sale, about 50 yuan, the large specification seems to be cheap, but if it is not used up in the short term, it is easy to deteriorate and waste.