List of product brands > Maternal and baby products > Children's toys > clay > Clay brand rankings Updated: 2025-02-21

2025 Clay Brand Rankings

【2025 Clay Brand Ranking】Relying on the big data of the whole network, the clay brands selected according to the brand awareness, brand strength, word-of-mouth evaluation and sales popularity of clay (in no particular order) :P lay-doh, Feuchtmann, gincho, Crayola, PEIPEILE, AMOS, Rover, BOSHIAI Dr. Love, Disney, Truecolor, M&G Chenguang, BABY BOX, deli, if you are looking for what brand of clay is good? This clay brand ranking list is for your reference only.

TOP.1

Play-Doh United States

Hasbro not only owns licensed brands such as Transformers and Nerf, but also popular products such as Star Wars and Marvel saga, and Playdo, which has a history of more than 60 years, has always performed well. In 2003, the American Toy Council listed Playdo as the Toy of the Century, and Playdo became one of the 100 most memorable and creative toys of the 20th century. As one of the first brands to enter the National Toy Hall of Fame, it is on a par with Lego in the international toy field. Since its inception, Playdo has sold more than 3 billion yellow canned dough, according to the statistics of the research institute NPD, Playdo is also the sales champion in the arts and crafts category in the US market, and according to China's Amazon dough and plasticine sales rankings, Playdo dough occupies nearly 80% of the top 100 seats. Playdo only sells dough, which is often referred to as food clay. The dough itself is not complicated, and the main ingredients are flour, water, salt, borax and other materials. To make the clay easier to shape, borax is inevitably added. Compared to China's clay standard, which only has a limited amount of 8 migratory elements, the EU toy standard has been increased to...

1

Score

88

popularity

19121
TOP.2

Feuchtmann 水彩人 Germany

Feuchtmann is not a well-known clay brand in China, but like Playdo, it has more than 60 years of experience in toy making, mainly chalk, modeling clay and modeling games. Feuchtmann has a good reputation in Germany, and it has only entered China in the past two years to operate and develop as a dealer. Safety is the primary criterion for parents to consider clay, and Feuchtmann's products comply with the German Rheinland TV technology testing and CE certification. In terms of material, watercolor clay is made of edible materials such as potatoes, salt, water, corn starch, etc., and like Pinter, it is added with binders, preservatives, pigments, etc., and it is still necessary to avoid accidental ingestion, and you need to wash your hands after playing before eating. Compared to the vanilla and cherry scented Pellado clay, Feuchtmann does not add fragrances and is friendly to people who are sensitive to fragrance. There are many series of Feuchtmann modeling clays, which can actually be divided into two categories: one is reusable clay that does not dry and harden easily; The other is clay that can be kneaded to shape and stored for a long time. There are two main series of reproducible kneadable clay series, JUNIOR CLAY and Kneto WINDOW CLAY. JUNIOR ...

2

Score

86

popularity

7227
TOP.3

gincho Japanese silver bird Japan

In the clay category, in addition to the most popular Pirondo, the next is gincho clay, which has a market share of 40% in the Japanese clay market. The rice clay developed by gincho in accordance with the Japanese ST standard has also won the Japan Children's Design Award, which demonstrates the safe and secure design of gincho rice dough. Gincho is good at offline layout, and the number of stores and directly operated stores in Japan has reached more than 3,000, and its products can be seen in Aeon, Ito-Yokado, Toys"R"Us and bookstores in Japan. In the Chinese market, sales are made through Lansheng Commercial (Changsha) Co., Ltd., which also has a wealth of offline channels, which can be purchased in duty-free shops, downtown bookstores, airports, etc., and Gincho has also teamed up with bookstores to organize clay activities in Changsha, Wuhan and other places, which has a good reputation among parents. Gincho is mainly clay made from two raw materials: rice and wheat. Rice clay has a delicate touch, good plasticity, and has a rice fragrance, but there will be sticky hands, sticky tables, wheat clay has the same soft feel, viscosity is not as good as rice, the kneading process is rough to the touch, and the speed of drying and hardening is faster than rice sticky...

3

Score

84

popularity

13373
TOP.4

Crayola United States

The painting courses of the world-famous early education institution Meijim are equipped with Crayola products, and Crayola has also been selected as the favorite children's brand of American mothers for 8 consecutive years. All Crayola products have the authoritative AP certification in the United States, and the raw materials of the products will not cause acute or chronic damage to the human body (including children), ensuring that the products are safe, non-toxic and suitable for children. Crayola has the most complete range of clay brands: Clay, Dough, Silly-putty and Model-magic. Among them, plasticine is a trademark acquired by Crayola in 1977, the plasticine on sale is egg-shaped packaging, novel and classic, and the stretching performance is the best in Crayola clay, children can stretch it and knead it, due to the material characteristics, the series can be repeatedly pinched and played. Clay is divided into two series: Air-Dry-clay and modeling clay. Air-Dry-clay can be formed by air drying, and the time retention is better than that of modeling clay. The modeling clay formula is wax and oil, insoluble in water, plasticity and texture are good, but it is still in a soft state after molding, and it is not recommended to be used as a molding clay kneading type. ...

4

Score

82

popularity

11295
TOP.5

PEIPEILE Guangdong

Most of the domestic toy brands started as OEM, and then cultivated their own brands, and Meishida Toy Group, to which Pei Peile belongs, began to process toys for Mattel and Hasbro in the 90s, and the export volume accounted for 80% of the total trade volume. With more than 20 years of OEM experience, he has laid the foundation for his own brand Peipei Le, which mainly focuses on the Chinese market, and became a special toy supplier of McDonald's, Burger King and KFC in 2011. Petpela is divided into DOUGH and CLAY, both of which are certified by the European Union and North America. The composition of colored clay is flour, water and salt, while the main materials of clay are environmentally friendly raw materials and medical glycerin, which belongs to ultra-light clay. The main difference between the two is that the clay can be reused, while the ultra-light clay is a one-time molding product, but both can meet the needs of shaping, but the clay takes a long time to dry, and the ultra-light clay can achieve the shaping effect within a few hours. Peipeile colored clay has basic sets, creative kitchens, party machines and other theme sets, and the basic sets only have small pressing and cutting tools, with an average price of about 50 yuan. Compared with the basic set, the creative kitchen mold is richer, and the theme is more fresh...

5

Score

78

popularity

15903
TOP.6

AMOS Korea

AMOS was the first to launch solid glue sticks in South Korea, which changed the habits of Korean consumers to use liquid glue in one fell swoop, and then dabbled in children's art products such as crayons, paints, and clay, and gradually became a well-known stationery manufacturer in South Korea, and continued to expand into overseas markets, with products in more than 80 countries around the world. At the beginning of the 21st century, AMOS began to develop clay products, and in 2003 launched the ultra-light clay I Clay series. At present, AMOS in the Chinese market is sold in the form of agents, all of which are imported from South Korea, and there are not many products on sale, which are divided into two series: ultra-light clay and plasticine. Ultra-light clay is made by foaming polymer foaming powder and mixing with pulp, glycerin, pigments and other materials. Compared with food clay and oil-based clay, ultra-light clay is lighter in weight, soft to the touch, and can be molded in only three hours, and will not dry out after molding, but it cannot be reused, and it is a disposable clay. There are always consumers who think that clay made from flour, rice and other foods is safer, but in fact, as long as it meets the standards, there is no need to worry. The composition of clay products sold by AMOS has passed the EU toy EN 71 standard, and the composition of the clay products sold by AMOS has passed the European Union toy EN 71 standard.

6

Score

75

popularity

10629
TOP.7

Rover Henan

Rover has the largest stationery production base in Henan Province, mainly engaged in the OEM export of stationery supplies such as ultra-light clay and erasers, and has established stable cooperative relations with international brands such as AMOS in South Korea and Faber-Castell in Germany. Because its clay is exported to more than 30 countries and regions, it has passed the export certification of the European Union EN71, the United States ASTM, Japan and South Korea and other countries. As a national high-tech enterprise, Rover has obtained two invention patents for ultra-light clay in technology, among which the production of polyvinylpyrrolidone (PVP)-based solid binder materials and SBNR soft rubber materials have won the first prize of scientific and technological achievements. Ultra-light clay is Rover's flagship product, using raw materials of foaming powder imported from Sweden, the particles are uniform and delicate, which makes the clay products less dense, more delicate and solid in texture, no greasy feeling when kneading, and can be stabilized and fixed in about 3 hours, and the use experience is at the upper level in the market. In terms of product design, Rover is also innovative. The Rover Joy Card series breaks through the existing idea of one color and one box,...

7

Score

73

popularity

12330
TOP.8

DR. BOSHIAI LOVES Shandong

In 2018, the China Stationery Industry Conference was held, and it was necessary to discuss the standards of "Color Clay" and "Student Compass". Dr. Ai specializes in the production of colored clay and ultra-light clay, and has a deep reputation in the industry, not only obtaining appearance patents, but also patents for lightweight luminous colored clay, edible plasticine and other products. The company has brands such as Dr. Love and Rainforest Elf, more than 200 products such as colored clay and clay, and has also signed a licensing agreement with the large-mouthed monkey to launch the large-mouthed monkey series of clay. Compared with the same domestic clay Pei Peile, Dr. Ai is slightly weaker in the development of large molds, the product is common multi-colored clay, does not involve luxury suits, not very suitable as a small gift, about 20 yuan of pricing, for personal use is good. However, compared with the brand that does not focus on clay, such as true color and Chenguang, the clay professionalism of Dr. Love is very prominent, although both are produced in accordance with national standards, but Dr. Love has more than 20 years of experience in clay production, and also produces clay according to the EU EN71 standard, in terms of safety...

8

Score

73

popularity

14130
TOP.9

Disney United States

The toy market is inseparable from IP, and Disney has performed the most obviously, acquiring film companies such as Pixar Pictures and Marvel Comics, but Disney does not produce toys itself, and it is thriving in the licensing model. In the 2017 financial report, the transaction volume of Disney's licensed products in China has reached US$53 billion, and there are currently 600 licensors in various fields in the mainland. As an important part of Disney's business model, IP licensing naturally pays attention to the selection of manufacturers, so Disney puts forward two conditions to the licensor: at least 5 years of experience in manufacturing, net sales or retail, and more than 5 years of industry experience in related professional products. Not only that, but the licensor also needs to pay the minimum guarantee fee and the excess license fee to Disney, which are two thresholds that have intercepted many manufacturers. Disney is in the top 10 online clay sales, which shows that relying on Disney's logo alone can attract many consumers for it. Due to Disney's wide reputation and many counterfeiters, compared with other clay brands, it is also necessary to pay attention to identifying whether the manufacturer is really authorized by Disney. For small commodities such as clay, it is difficult for Disney authorized manufacturers to increase the proportion of clay composition...

9

Score

70

popularity

8861
TOP.10

Truecolor Guangdong

It is also the true color of the stationery manufacturer, and it is often compared with the morning light. Before the listing, the revenue of Zhencai was 932 million yuan, and Chenguang was 2.36 billion yuan in the same period. As the big brother of China's pen industry, True Color produced the first domestic gel pen nib in 1994, and subsequently developed a multi-station pen nib processing machine tool to contribute to China's ballpoint pen industry. In addition to the core creation technology of pen nibs and ink, True Color has also developed in painting supplies, becoming the only brand of painting supplies authorized by the China Children's World Exhibition, and creating the True Color Art Museum. True color involves early education supplies, and its clay belongs to this category. True color clay is mainly divided into clay and colored clay, and food clay is called colored clay in China. Relying on its skills in painting supplies, the color of true color clay is more pleasing than Chenguang or handsome clay, but the supporting gadgets, true color is also in the coping stage, and its multi-color clay price is about 20 yuan, which is more suitable for simple pinching or teaching. ...

10

Score

66

popularity

10010
TOP.11

M&G Morning Light Shanghai

Chenguang retail stores almost surround all schools, in the rest of the stationery stores to take the agency model, Chenguang in the exclusive channel of the force, the start of the retail stores, the current offline retail stores more than 72,000, slightly larger Chenguang retail stores have a wall to place clay supplies. As a listed stationery company in China, Chenguang initially started as a stationery OEM, and then gradually embarked on the pen-making business, creating its own Sino-Korean Chenguang stationery brand. According to the 2017 financial report, Chenguang's revenue reached 6.4 billion yuan, with more than 5,000 stationery products, of which writing stationery ranked first in the industry, of which oil pastels, watercolor pens, colored clay and other student stationery business revenue reached 1.6 billion. The price is also another competitive advantage of Chenguang clay, and the price of 24-color clay products is about 15 yuan. However, its online products are far less abundant than those offline, with only a few sporadic products, but they are enough for temporary use. It is only a brand that started with writing stationery, and clay is only used as a sample to expand the brand category, and does not constitute a system, which is exactly the case with Chenguang. In addition to the distinction between the two categories of ultra-light clay and food clay, Chenguang is more about replacing the shell to attract consumers, and the difference between single products is not clear...

11

Score

65

popularity

6872
TOP.12

BABY BOX chekiang

Started in baby products, and then set foot in ultra-light clay and other educational products, Beibo has been engaged in clay products for more than ten years, and has received a lot of praise in media evaluations, and it is also a brand with good sales in e-commerce channels. In order to sell sales, e-commerce platforms will mark multiple names on the product name, usually clay will be marked as ultra-light clay, snowflake mud, plasticine, colored clay, etc. In fact, the clay itself can summarize super clay, plasticine and colored clay, and each sub-category has different characteristics, and the most common on the market is ultra-light clay and colored clay. As a light clay product, ultra-light clay has a soft texture, better toughness than colored clay, a wide stretching length, and fast air drying, which can be used to make finished products. The main materials of the clay products are flour, water and salt, which can be reused and slightly adhered to ultra-light clay. It is worth mentioning that plasticine in clay is an ancient clay product, which has been gradually eliminated from the market due to its sticky properties. The ultra-light clay line of Bebo's is basically a multi-color boxed plus gadgets, and the price of 36 colors is about 36 yuan, which is sufficient, but there are also shortcomings, the ductility is more general, and the system is made...

12

Score

64

popularity

9339
TOP.13

Deli is powerful chekiang

Formerly known as the stationery factory, it relied on the pen holder to get the first pot of gold, earlier than Chenguang became famous, and once became one of the leading brands in the field of office and student supplies, and then decided to take the comprehensive stationery route, and expanded the product line in the millennium to enter the writing stationery category. However, in recent years, Deli has shifted from stationery to office series, and has become the largest office supplies brand in China. Although the main route is office supplies, Deli has not given up on the field of student supplies. It's just that, like Dawnlight, clay only involves two main types of clay: ultra-light clay and food clay. In terms of texture, it is more general and easy to dry and crack. As far as its configuration accessories are concerned, it can only be used as a simple cutting and stamping mold, and does not play a large role in construction, which also leads to the limitation of the age group of Deli clay, which is more suitable for children over 3 years old to play with simple pinching. If you have molds from other brands, it's a good idea to use Deli or Chenguang clay as an occasional refill. Deli clay is almost the same as Chenguang in price, 10 yuan a barrel, can be used in an emergency. ...

13

Score

62

popularity

17642

Brand Included Brand Claim

List of related product brands

Top clay brands

1 19121
Play-Doh

Hasbro not only owns licensed brands such as Transformers and Nerf, but also popular products such as Star Wars and Marvel saga, and Playdo, which has a history of more than 60 years, has always performed well. In 2003, the American Toy Association listed Player as the toy of the century
2 17642
Deli is powerful

Formerly known as the stationery factory, it relied on the pen holder to get the first pot of gold, earlier than Chenguang became famous, and once became one of the leading brands in the field of office and student supplies, and then decided to take the comprehensive stationery route, and expanded the product line in the millennium, entering the writing stationery
3 15903
PEIPEILE

Most of the domestic toy brands started as OEM, and then cultivated their own brands, and Meishida Toy Group, to which Pei Peile belongs, began to process toys for Mattel and Hasbro in the 90s, and the export volume accounted for 80% of the total trade volume. More than 20 years of OEM experience, mainly focusing on the Chinese market
4 14130
DR. BOSHIAI LOVES

In 2018, the China Stationery Industry Conference was held, and it was necessary to discuss the standards of "Color Clay" and "Student Compass". Ph.D. loves specialists
5 13373
gincho Japanese silver bird

In the clay category, in addition to the most popular Pirondo, the next is gincho clay, which has a market share of 40% in the Japanese clay market. gincho has passed the Japanese ST standard, and the rice clay developed has also won the Japan Children's Design Award, which shows that gincho is large
6 12330
Rover

Rover has the largest stationery production base in Henan Province, mainly engaged in the OEM export of stationery supplies such as ultra-light clay and erasers, and has established stable cooperative relations with international brands such as AMOS in South Korea and Faber-Castell in Germany. Due to its clay exports to more than 30 countries and regions, due to
7 11295
Crayola

The painting courses of the world-famous early education institution Meijim are equipped with Crayola products, and Crayola has also been selected as the favorite children's brand of American mothers for 8 consecutive years. All Crayola products carry the authoritative AP certification of the United States, and the raw materials of its products will not be harmful to the human body (
8 10629
AMOS

AMOS was the first to launch solid glue sticks in South Korea, which changed the habits of Korean consumers to use liquid glue in one fell swoop, and then dabbled in children's art products such as crayons, paints, and clay, and gradually became a well-known stationery manufacturer in Korea, and continued to enter the overseas market
9 10010
Truecolor

It is also the true color of the stationery manufacturer, and it is often compared with the morning light. Before the listing, the revenue of Zhencai was 932 million yuan, and Chenguang was 2.36 billion yuan in the same period. true
10 9339
BABY BOX

Started in baby products, and then set foot in ultra-light clay and other educational products, Beibo has been engaged in clay products for more than ten years, and has received a lot of praise in media evaluations, and it is also a brand with good sales in e-commerce channels. In order to sell sales, the e-commerce platform will mark multiple items on the product name
11 8861
Disney

The toy market is inseparable from IP, and Disney has performed the most obviously, acquiring film companies such as Pixar Pictures and Marvel Comics, but Disney does not produce toys itself, and it is thriving in the licensing model. In the 2017 financial report, the transaction volume of Disney licensed goods in China
12 7227
Feuchtmann 水彩人

Feuchtmann is not a well-known clay brand in China, but like Playdo, it has more than 60 years of experience in toy making, mainly chalk, modeling clay and modeling games. Feuchtmann has a good reputation in Germany, and it has only entered China in the past two years
13 6872
M&G Morning Light

Chenguang retail stores almost surround all schools, in the rest of the stationery stores to take the agency model, Chenguang in the exclusive channel of the force, the start of the retail stores, the current offline retail stores more than 72,000, slightly larger Chenguang retail stores have a wall to place clay supplies. As domestic

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2025 Clay Brand Rankings

Play-Doh United States

Feuchtmann 水彩人 Germany

gincho Japanese silver bird Japan

Crayola United States

PEIPEILE Guangdong

AMOS Korea

Rover Henan

DR. BOSHIAI LOVES Shandong

Disney United States

Truecolor Guangdong

M&G Morning Light Shanghai

BABY BOX chekiang

Deli is powerful chekiang

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