In the clay category, in addition to the most popular Pirondo, the next is gincho clay, which has a market share of 40% in the Japanese clay market. The rice clay developed by gincho in accordance with the Japanese ST standard has also won the Japan Children's Design Award, which demonstrates the safe and secure design of gincho rice dough.
Gincho is good at offline layout, and the number of stores and directly operated stores in Japan has reached more than 3,000, and its products can be seen in Aeon, Ito-Yokado, Toys"R"Us and bookstores in Japan. In the Chinese market, sales are made through Lansheng Commercial (Changsha) Co., Ltd., which also has a wealth of offline channels, which can be purchased in duty-free shops, downtown bookstores, airports, etc., and Gincho has also teamed up with bookstores to organize clay activities in Changsha, Wuhan and other places, which has a good reputation among parents.
Gincho is mainly clay made from two raw materials: rice and wheat. Rice clay has a delicate touch, good plasticity, and a rice fragrance, but there will be sticky hands and sticky tables, wheat clay has the same soft feel, the viscosity is not as good as rice, the kneading process is rough to the touch, and the speed of drying and hardening is faster than rice clay, in contrast, gincho rice clay is more recommended.
Whether it's rice clay or wheat clay, Gincho has a basic set and a themed set, but unlike Playdo, the Gincho set doesn't come with a "large" mold, and the attached mold is only used as an aid to the clay. Gincho theme sets are mostly concentrated in the "kitchen", among which the ice cream theme set can be used by both boys and girls, selling for 255 yuan, children over 3 years old can use it, and the plastic molds used are more exquisite, which is very suitable for small gifts for children. However, its smaller utensils are not easy to clean. The price of the theme set on sale is about 200 yuan, and the basic set is around 100 yuan. It is worth reminding that if gincho clay products do not reinforce the color agent, the dark clay will fade, and it can be cleaned in time.
