Rover has the largest stationery production base in Henan Province, mainly engaged in the OEM export of stationery supplies such as ultra-light clay and erasers, and has established stable cooperative relations with international brands such as AMOS in South Korea and Faber-Castell in Germany. Because its clay is exported to more than 30 countries and regions, it has passed the export certification of the European Union EN71, the United States ASTM, Japan and South Korea and other countries.

As a national high-tech enterprise, Rover has obtained two invention patents for ultra-light clay in technology, among which the production of polyvinylpyrrolidone (PVP)-based solid binder materials and SBNR soft rubber materials have won the first prize of scientific and technological achievements.

Ultra-light clay is Rover's flagship product, using raw materials of foaming powder imported from Sweden, the particles are uniform and delicate, which makes the clay products less dense, more delicate and solid in texture, no greasy feeling when kneading, and can be stabilized and fixed in about 3 hours, and the use experience is at the upper level in the market.

In terms of product design, Rover is also innovative. According to the age characteristics of children, covering fruits, animals, space, dinosaurs and other topics of interest to children, and with detailed tutorials, it is easier for children to get started. One theme contains 12 single items, priced at about 60 yuan, and is currently available on mainstream e-commerce platforms and supermarkets such as Aeon and Sam's Club.