List of product brands > Maternal and baby products > Children's toys > Wooden toys > Ranking of wooden toy brands Updated: 2025-02-21

2025 Wooden Toy Brand Ranking

【2025年Ranking of wooden toy brands】依托全网大数据，根据Wooden toys品牌知名度、品牌实力、口碑评价以及销量popularity评选出的Wooden toys品牌（排名不分先后）：Naef、HABA、Plan Toys Pinnacle、BRIO、Beleduc、Woody puddy、goki、Wooden toy family、Hape、Trojan wisdom、EverEarth、Melissa&Doug、Dani Toys、Maxim bel canto、IKEA、如果您正在查询Wooden toys什么牌子好？本Wooden toys品牌排名榜单仅供您作为借鉴参考。

TOP.1

Naef Switzerland

Many toy brands are proud to have won the award, but it is difficult to find a toy that does not have a spiel gut award, despite the strict standards of the European Good Toy Award, which requires a good toy to help a child develop in all aspects. The brand, which has been making wooden toys since the middle of the last century, has a good reputation in Germany and Japan, and the Japanese prince is also a player of Naef. Produced in Germany or Switzerland, in cooperation with a German high-precision woodworking company, Naef is hand-made from naturally dried maple, beech and other woods, each individual wooden toy block is accurate to 0.1 mm, and coated with paint that is not harmful to the human body. Naef is a firm believer in quality over weight, and has less than 70 sets of toys since its inception, and now only 1-2 toys are released each year. In order to maintain innovation, we hold design competitions and collaborate with designers from all over the world to produce toys. Naef toys are mainly suitable for babies to play in the Basic series, classic series,...

1

Score

88

popularity

19344
TOP.2

HABA Germany

Compared with the small but refined Naef, HABA is more like a department store, covering a wide range of items, from children's household items, to children's picture books, fabric toys, wooden toys, etc., with more than 1,500 items, which are loved by German families. Founded in 1938, HABA is a long-established German factory of fine wooden toys, the wood is PEFC certified, and different parts of the toys are also shaped according to the characteristics of the wood. In addition to the strict production process, HABA also invests a lot of energy in the design and development, and produces 500 new products every year. Its toys have been sold to more than 50 countries, and there are branches in Asia for school supply and offline retail. HABA, with its many toys, is excellent, especially in the building blocks. In the world of wooden building blocks, HABA has the title of the king of building blocks. The raw material is beech wood or maple, the material is hard, and the toys created are not easy to deform, with good durability, rounded corners and easy to hold. HABA bricks can be roughly divided into wood color and color bricks to match young players of different ages. Its log-colored building blocks can see the wooden texture, the paint is very fine, and the unit blocks are also the most, which is more suitable for players over 2 years old...

2

Score

85

popularity

6060
TOP.3

Plan Toys Pinnacle Thailand

Environmental protection and green are the labels of Plan Toys, insisting on making toys with rubberwood that is more than 25 years old and can no longer produce rubber, and it is also the only company in the world that does not treat wood with chemicals, and its toys are made of water-based paint with good safety. Not only that, Plan Toys has also won awards such as spiel gut, Japanese Good Toys, Thai Good Toys, and American Parents' Choice. Plan Toys mainly designs toys for 1-3 year old children, at this stage of toys emphasize the development of children's fine motor skills, hand-eye coordination and balance, its building block toys are lackluster, but it is difficult to meet opponents in small toys such as drag and play. Drag toys are a large category of wooden toys, when the baby is learning to walk, hand pulling a toy that will make a sound will add a bit of fun, the stability of the drag and the appearance of the fun is the characteristics of the toy. One of the most famous is the much-imitated Plan Toys dancing alligator, which uses cotton rope as a drawstring, which is softer, less prone to hand injury during pulling, and also makes a clicking sound, which is a good partner for learning to walk. The drag toy is priced at 239 yuan, with...

3

Score

82

popularity

9685
TOP.4

BRIO Sweden

From a family business to a global company, BRIO has always explored the safety of toys and produced toys to a higher standard than international safety standards, and has been a supplier to the Royal Court of Sweden since the 40s. In 2017, its toy Soft Hammer Rattle did not cause harm to users, and due to the fear that the wooden ring on the hammer would break and cause the small parts to fall off, BRIO took the initiative to recall, which also shows BRIO's attitude towards users. BRIO's early education toys are not well-known compared to Plan Toys, and in terms of its online channels, such early education toys are rare, and more wooden tracks and accessories toys are used. The wooden track is a classic of the BRIO. BRIO's first wooden railroad playset was launched in 1958, and many of its tracks have won spiel gut awards to date. Through sound, light and buttons cooperate with each other, the scene is realistic, and different track themes are subdivided, such as fire truck rescue, freight, forest adventure, travel and farm themes, etc., the price is between 499-2999 yuan, among which the travel theme with various means of transportation is the most popular. The most luxurious train-grade rail set in the BRIO travel theme, docks, airports, 、...

4

Score

79

popularity

18730
TOP.5

Beleduc Germany

Beleduc's toys are suitable for babies aged 2-7 years old, and have won many awards such as German Excellent Toy, German Creative Toy, and German Best Toy of the Year. Not all toys are made of wood, plastic and plush toys are also common in Beleduc, but the best toys are the puzzles and board games in wooden toys. Beleduc is particularly adept at multi-layered puzzles, which have also won the Spiel Gut Award. At a time when many puzzle toys only make changes on the surface, Beleduc continues to enrich the puzzle story, using a set of puzzles to illustrate an event, rich colors, realistic graphics, and marking layers behind the puzzles, so that there is no misplacement of the order. Due to the strong sense of hierarchy of the story, it is more suitable for children over 4 years old, and parents can also tell it to their children as a story. Among them, multi-layer firefighting puzzles and multi-layer boy puzzles are the most popular, large puzzles are easy to grasp, the edges of the puzzles are smooth, and the touch is comfortable, and the average price of Beleduc puzzle toys is within 300 yuan. Beleduc is also not slacking off in the creation of table games, the corners are polished smoothly, and the details are also good. In terms of gameplay, it's relatively simple,...

5

Score

76

popularity

7771
TOP.6

Woody puddy Japan

Woody puddy is a major manufacturer of solid wood from Japan, where its products are made of solid wood, not only wooden toys, but also furniture and solid wood decorations. Its wooden toys are painted with safety paint, to meet European and Japanese toy safety standards, and through the Japanese food evaluation test to ensure their safety, Woody puddy wooden toys mostly focus on small toys, and design different toys according to children of different ages, such as 1-year-old children's building blocks, 2-year-old children's bell rhythm instruments, suitable for 3-year-old children's dollhouses, cars, play house and other wooden play. Among all the wooden toys, the most noteworthy is its play toy, which is made of solid wood, round and smooth, full of color, full of detail, often occupies the first place in the sales of Rakuten, and is the first choice of parents in Japan and Taiwan. Woody puddy does not come out of the kitchen, refrigerator, cooking table and other large toys, but focuses on small toys, mainly for beech made of Checher, divided into basic kitchen, Western food series, Japanese meals, desserts, stew series, stir-fried series, etc., in order to get as close as possible to the real product, will consider the ingredients...

6

Score

73

popularity

19481
TOP.7

goki Germany

Gollnest &Kiesel is the largest toy manufacturer in Germany, Austria and Switzerland, and goki, as Gollnest&Kiesel's own brand, accounts for the largest share of the company's toy sales. It also has a factory in China and entered e-commerce to sell toys in 2014. Most of Goki's toys are designed for 0-6 years old babies, focusing on the baby's hands-on ability, and are divided into Goki Base, Goki Nature, Goki Susibelle and other series. Among them, the goki base series has been introduced the most in China, and it is also the most classic, and the best-selling moon balance block game for many years comes from goki base, putting circles of different sizes on the crescent moon to maintain balance, priced at 119 yuan, compared with Plan Toys's balance cactus, the sense of design is still a little worse. The wood-colored Goki Nature pays more attention to the texture of the wood and is mostly made into cars. The Goki Susibelle lineup, which is mainly based on play toys and drag toys, is more extensive. In fact, Goki's small wooden toys such as puzzles and chessboards are very good. Puzzles with handles are suitable for children over 1 year old to grasp, and older children may wish to try Goki's four-layer stacked puzzles, but they are relatively Belle more...

7

Score

71

popularity

9092
TOP.8

Wooden toy family chekiang

Born in 2004, the independent online brand woodplay family was the first to OEM for Italy Sevi and Spain Goula, and actively sought cooperation when foreign wooden toys entered the Chinese market, becoming the designated licensee of Fisher wooden toys in Chinese mainland, and co-branded Fisher wooden toys, and introducing the German wooden toy brand HEROS. With the accumulated experience of OEM and its own innovation, the wooden toy family is one of the best in the domestic wooden toy industry. The Wooden Toy Family includes Aimu, Bihao, Family Fun, Wind Music Assembly, Mumu Tribe and Dudu Town. The wind orchestra assembly is an original variety nut, made of beech wood, with high variability and slight difficulty, suitable for children over 3 years old. As a Dudu town produced with IP, it walks on the track toy, but its track toy is not prominent. And beads and beads, shape classification and other small toys are from the good and the whole family, than the good series of rainbow set tower, than the IKEA Mula toy ring has more tumbler functions, 69 yuan price, can provide two ways to play, good cost performance. The original love wood series of the wooden toy family represents the high-end line of the wooden toy family, and the love wood is mainly based on building blocks, with beech wood, lotus wood, etc.

8

Score

70

popularity

16928
TOP.9

Hape chekiang

Hape, which claims to be a German brand, was founded by German Peter Hansdan and registered a trademark in Germany, headquartered in Switzerland, but its origin and main market are located in China, and it has only slowly expanded its business in Germany, the United States and other markets after 2013. Hape toys involve a wide range, including building block series, bath toys, maze series, educational toys and so on. Among them, most of the building blocks piled up on the basis of Hape are made of beech wood, with thick wood, uniform lacquer surface, smooth surface without burrs, and soft corners, but there are not many changes on the surface of the building blocks, and the degree of innovation is not as good as that of the wood playhouse. It is worth mentioning that Quadriella, who has won the SPIEL GUT Award, has also been used as a teaching aid in foreign kindergartens, cleverly combining blocks and tracks of different levels to build a ball world, fully open-ended play, can accompany children for a longer time, and the whole series is suitable for children over 4 years old to play. All the sets of Quadriella can be matched with each other to build a large ball space, the basic set is priced at about 500 yuan, and the luxury set is more than 1000 yuan. It's just that compared with HABA's ball fairway series, Hape is more complex and lacks HA...

9

Score

68

popularity

15387
TOP.10

Trojan wisdom Beijing

Compared with the wooden toy family and Hape, which make everything, Trojan Wisdom is better at educational toys. Founded in 1996, the Trojan Horse Wisdom Toy adheres to the high-end educational wooden play route, and in 2013, Peng Liyuan visited the local children when she gave the Trojan Horse Wisdom Toy. Trojan smart toys have passed the safety standards of multinational toys to ensure their safety, and the products are exported to the United States, the United Kingdom and other countries. Among China's wooden toy brands, Trojan Wisdom has an obvious price advantage, and its desktop educational toys such as beads and beads, checkers puzzles, and dominoes are all around 100 yuan, and the production is stable. Its wooden toys are finely polished, with smooth corners and burr-free, good grip, and water-based paint, which is safe and odorless. Its highest-selling large wooden checkers, made of rubber wood and beech wood, the jack design is convenient for placing small checkers, the price is 99 yuan, suitable for children over 3 years old. In addition, the world puzzle of the wooden toy family is larger than the world puzzle of goki, the details are clearer, and the difficulty has also been improved, and the price is 148 yuan. At present, Trojan Wisdom Company adjusts its strategy, cooperates with preschool education institutions, and ...

10

Score

67

popularity

11015
TOP.11

EverEarth Germany

Everearth, which claims to be a German brand, is actually a toy brand created by Taiwanese brand Maxim in 2008, and its products have won awards such as the Best Toy Award for Parents in the United States and the German Brand Award in 2017. The brand has its own toy laboratory, which can independently conduct ASTM, EN-71, GB and other experimental tests, and issue authoritative reports. Everearth wooden toys include rattles, hand-cranked toys that babies love to use, and will also make beads, tools, or strollers into a set of activity and motor function toys that integrate a variety of plays, meeting the functions of beads, building blocks, arithmetic, etc., which can be played from 18 months to 3 years old, and the price ranges from 399-698 yuan. The set of toys covers stacking music, playing and other toys, among which the roller coaster, which won the Creative Child Magazine Excellence Toy Award in the United States and the best environmentally friendly toy in the UK, is the most recommended, made of imported beech wood, thick and durable, suitable for children over 2 years old, priced at 238 yuan. At present, Everearth in the Chinese market is sold by Shanghai Yuqiang Brand Planning Co., Ltd. The pricing is not high, the overall pricing is concentrated at 300 yuan, in addition to wooden toys and plush toys and outdoor...

11

Score

65

popularity

14396
TOP.12

Melissa&Doug United States

Founded in 1988, MelissaDoug, a toy company, first began to sell wooden puzzles, and later expanded to wooden toys, plush toys, handicrafts, etc., and became the largest preschool education brand in the United States, has produced more than 5,000 products, simple and easy to play is its characteristics. At present, it has a wholly-owned company and production base in China, and the toys sold by e-commerce are produced in China. MelissaDoug has a wide range of wooden toys, including early education, building blocks, puzzles, stacking towers, beading, playing with home and other products, most of which are small toys, but the brand performs well in details such as handles and colors. Its puzzle toys, the color is clear, the pieces are very large, especially the big handle puzzle, the prominent handle, so that children can easily pick up, identification and recognition are very comfortable, the price is about 100 yuan. Unfortunately, MelissaDoug does not perform well in the process, it is relatively rough, and as a preschool brand, there are occasional burrs and sawdust drops. MelissaDoug has three stacks, two of which have three sets of columns, with many units and more ways to play. The other is a tumbler shape, which is suitable for children over 2 years old. Compared with...

12

Score

64

popularity

9331
TOP.13

Dani Toys chekiang

The homogenization of wooden toys is very serious, and the difference is the magic weapon for the brand to win. In 2009, Danny Kit won the two major cartoon and animation image licenses of "Sanmao Wandering" and "Romance of the Three Kingdoms", and made her debut in the toy market, and then continued to cooperate with animation to produce cartoon images such as "Teletubbies", and the response has been good. In addition to IP licensing, the biggest feature of Daniqite is that it is extremely cost-effective, you can buy a set of wooden building blocks within 50 yuan, which is of high quality and low price, and it will be the first place in Double 11 in 2017. Although the main cost performance, Danikit still launched high-end building blocks, each building block contains magnets, can be separated at will, combined, convenient to create more three-dimensional shapes, the building block price is 499 yuan, more suitable for children over 3 years old. Dani's 19.8 yuan Huarong Dao, Tangram, Kongming lock and other traditional educational toys are not limited to age, the elderly and children can play, and they are more Chinese. It's just that Dani's little toy is a little rough in craftsmanship, and it is not smooth enough when pushed. ...

13

Score

62

popularity

13907
TOP.14

Maxim bel canto Taiwan

Maxim is not from the United States, but a brand founded in Taiwan in 1973, established in the United States as early as 1999, and is currently one of the main suppliers of wooden toys to Walmart, Toys R Us and Simba in the United States. In fact, Maxim has performed well in the United States, Germany and other countries, but Maxim is not outstanding in the Chinese market, its sales in e-commerce are low, and its product line is not as rich as abroad. Maxim's wooden toys cover three categories: classic tracks, playhouses, and building block puzzles, and the most famous is the classic wooden train set. Its track is made of imported alderwood, which is fine and thick, and has a water-based paint coating, which is safe to chew. Its track is compatible with BRIO, Thomas, IKEA, TRU and other rail products, and the series is priced between 128-1599 yuan. There are only two products in the Playing House collection sold in China, both of which are made of plank and lotus wood. A doll house is up to 1 meter, and the dresser, bedding and other room supplies in the room are complete to meet the needs of little girls, and it is more suitable for children over 3 years old to play, priced at 899 yuan. The other is the kitchen cooktop set, which is rich in accessories, and the handles of the kitchen faucets and the edges of the kitchenware are polished very much.

14

Score

62

popularity

18761
TOP.15

IKEA Sweden

As a major retailer of household products, IKEA naturally did not let go of the category of children's toys, and won the hearts of parents and children with real prices and rich colors. The Tetra Recart range is dedicated to train tracks, which are made of beech wood. There are two toy train sets, the younger ones can try the Tetra Recart Basic Toy Train 20-piece set, one track plus three cars, priced at 79 yuan. Older children can choose a 50-piece train track set (accessories) for 149 yuan, and buy a few more cars and other accessories to build a slightly larger track map. IKEA also has a train track monolithic set, 10 pieces of track pieces are priced at 40 yuan, and 50 pieces of track pieces are priced at 149 yuan, which can also be matched with mainstream wooden rails on the market, which is much more cost-effective than BRIO. Small toys are found in the Mula series, which appears in bright colors, with toys such as push-pull carts, beads, rings, abacus, etc., made of lotus and birch wood, and the price is within 100 yuan. Mula's toy ring is in a colorful color, so that children can grasp and place, and the wooden base is equipped with a cork stick to prevent small friends...

15

Score

60

popularity

7959

Brand Included Brand Claim

List of related product brands

Top wooden toy brands

1 19481
Woody puddy

Woody puddy is a major manufacturer of solid wood from Japan, where its products are made of solid wood, not only wooden toys, but also furniture and solid wood decorations. Its wooden toys are painted with safety paints, which meet European and Japanese toy safety standards and pass Japan
2 19344
Naef

Many toy brands are proud to receive the award, but in Naef, it is difficult to find a child who has not won the spiel gut award
3 18761
Maxim bel canto

Maxim is not from the United States, but a brand founded in Taiwan in 1973, established in the United States as early as 1999, and is currently one of the main suppliers of wooden toys to Walmart, Toys R Us and Simba in the United States. In fact, Maxim has performed well in the United States, Germany and other countries, but in the middle
4 18730
BRIO

From a family business to a global company, BRIO has always explored the safety of toys and produced toys to a higher standard than international safety standards, and has been a supplier to the Royal Court of Sweden since the 40s. In 2017, its toy Soft Hammer Rattle didn't get it right
5 16928
Wooden toy family

Born in 2004, the independent online brand woodplay family, the first to Italy Sevi, Spain Goula OEM, and when foreign wooden toys entered the Chinese market, actively sought cooperation, became the designated licensee of Fisher wooden toys in Chinese mainland, and jointly produced Fisher wooden toys, at the same time
6 15387
Hape

Hape, which claims to be a German brand, was founded by German Peter Hansdan and registered a trademark in Germany, headquartered in Switzerland, but its origin and main market are located in China, and it has only slowly expanded its business in Germany, the United States and other markets after 2013. Hape toys involve the van
7 14396
EverEarth

Everearth, which claims to be a German brand, is actually a toy brand created by Taiwanese brand Maxim in 2008, and its products have won awards such as the Best Toy Award for Parents in the United States and the German Brand Award in 2017. The brand has its own toy laboratory, which can independently carry out ASTM,
8 13907
Dani Toys

The homogenization of wooden toys is very serious, and the difference is the magic weapon for the brand to win. In 2009, Danny Kit won the two cartoon and animation image licenses of "Sanmao Wandering" and "Romance of the Three Kingdoms", and made her debut in the toy market, and then continued to cooperate with animation
9 11015
Trojan wisdom

Compared with the wooden toy family and Hape, which make everything, Trojan Wisdom is better at educational toys. Founded in 1996, the Trojan Horse Wisdom Toy adheres to the high-end educational wooden play route, and in 2013, Peng Liyuan gave the local children a gift of Trojan Wisdom when she visited Tedo
10 9685
Plan Toys Pinnacle

Environmental protection and green are the labels of Plan Toys, insisting on making toys with rubberwood that is more than 25 years old and can no longer produce rubber, and it is also the only company in the world that does not treat wood with chemicals, and its toys are made of water-based paint with good safety. Not only as
11 9331
Melissa&Doug

Founded in 1988, MelissaDoug, a toy company, first began to sell wooden puzzles, and later expanded to wooden toys, plush toys, handicrafts, etc., and became the largest preschool education brand in the United States, has produced more than 5,000 products, simple and easy to play is its characteristics
12 9092
goki

Gollnest &Kiesel is the largest toy manufacturer in Germany, Austria and Switzerland, and goki, as Gollnest&Kiesel's own brand, accounts for the largest share of the company's toy sales. It also has a factory in China and entered e-commerce to sell toys in 2014.
13 7959
IKEA

As a major retailer of household products, IKEA naturally did not let go of the category of children's toys, and won the hearts of parents and children with real prices and rich colors. The Tetra Recart range is dedicated to train tracks, which are made of beech wood. There are two to play
14 7771
Beleduc

Beleduc's toys are suitable for babies aged 2-7 years old, and have won many awards such as German Excellent Toy, German Creative Toy, and German Best Toy of the Year. Not all toys are made of wood, plastic and plush toys are also common in Beleduc, but when it comes to the best toys, it is the best
15 6060
HABA

Compared with the small but refined Naef, HABA is more like a department store, covering a wide range of items, from children's household items, to children's picture books, fabric toys, wooden toys, etc., with more than 1,500 items, which are loved by German families. HABA was founded in 1938 as:

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2025 Wooden Toy Brand Ranking

Naef Switzerland

HABA Germany

Plan Toys Pinnacle Thailand

BRIO Sweden

Beleduc Germany

Woody puddy Japan

goki Germany

Wooden toy family chekiang

Hape chekiang

Trojan wisdom Beijing

EverEarth Germany

Melissa&Doug United States

Dani Toys chekiang

Maxim bel canto Taiwan

IKEA Sweden

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