List of product brands > Maternal and baby products > Children's toys > Building block toys > Ranking of building block toy brands Updated: 2025-02-21

2025 Building Block Toy Brand Rankings

【2025年Ranking of building block toy brands】依托全网大数据，根据Building block toys品牌知名度、品牌实力、口碑评价以及销量popularity评选出的Building block toys品牌（排名不分先后）：LEGO、MEGA BLOKS 美高、Magformers 麦格弗、HABA、People、Melissa&Doug、B.Toys、ENLIGHTEN、Wooden toy family、Hape、BanBao、如果您正在查询Building block toys什么牌子好？本Building block toys品牌排名榜单仅供您作为借鉴参考。

TOP.1

LEGO Denmark

Recommended models: DUPLO series, classic creative series, little builder series, good friends series, city series Lego, Mattel and Hasbro are known as the three giants of the toy industry, but compared to Mattel and Hasbro, Lego is indisputably more dominant in terms of industry status and market size. According to Euromonitor International, Lego has a market share of about 3% in China, while Mattel and Hasbro have 2% and 1% respectively. LEGO is an abbreviation for the Danish word leg godt, which means to have fun. Founded in Denmark in 1932, the toy brand is now synonymous with bricks. In the 2018 list of the world's top 25 most valuable toy brands released by Brand Finance, Lego still ranks first with its value of $7.571 billion, which is the third consecutive year that it has topped the list. The molds used by LEGO are highly precise, with tolerances of just 0.002 mm, which is currently the highest level in the plastic brick industry. The design and production process is very rigorous, each LEGO brick is marked with three numbers on the inside for precise positioning, positioning and positioning in the mold...

1

Score

88

popularity

19336
TOP.2

MEGA BLOKS 美高 Canada

Recommended models: 80 pieces of American high school bricks, American high school particle building block jungle animal theme, American high school particle building block princess castle theme Founded in 1967, Meigao was the largest toy manufacturer in Canada, second only to Lego in market share in the United States. Meigao has been recognized by European and American toy market selection agencies, and its toy categories include dolls, models, and figures under animation and games. In 2014, Meigao was acquired by Mattel for $460 million and officially became a member of Mattel. In the 2018 list of the world's 25 most valuable toy brands released by Brand Finance, Meigao is the only building block brand other than Lego on the list. Meigao's building block products are mainly divided into three categories: large particles, medium particles and small particles, which are suitable for children of different ages, and the overall price is not very high, basically below 400 yuan, but in terms of workmanship, there is a large gap with Lego. Meigao has almost no competitors in large bricks, and there are no imitations, and it has a good reputation. Because Lego does not have a product of the same size, and the domestic product of the same size...

2

Score

85

popularity

8659
TOP.3

Magformers 麦格弗 Korea

Recommended Models: Carnival Set, Basic Set Set, Inspiration Set McGover Magnet is known as the world's best magnetic construction toy, also known as a thinking toy, and has won the Platinum Award at the Oppenham Toy Series Awards in the United States for two consecutive years. Known as the Oscars of the toy industry, the Orange Platinum Award is an award in the toy industry. At the 2012 and 2014 International Mathematics Summits, Magfor Magnets were praised as the most useful educational tool for developing children's mathematical thinking and innovation. As the world's No. 1 3D magnetic educational toy, it is loved by children and parents in Japan, Korea, Europe and the United States. There are square, triangle, trapezoidal, pentagonal, hexagonal, isosceles triangle, prismatic and other shapes, there are 6 ways to build (combination, folding, pulling up, rolling, converting, encircling), relying on magnetism can be 360 degrees of rotation connection, each magnetic sheet can be built out of a variety of shapes, the degree of freedom is relatively high, and it is easier to split and reorganize. Compared with the block-like plastic particle building blocks, the biggest feature of Magfu magnetic tablets is that the construction method is different...

3

Score

83

popularity

10370
TOP.4

HABA Germany

Recommended models: Babys First Basic Blocks, Logic Building Blocks HABA belongs to the German Habermaass Group, founded in 1938. HABA is one of the best-known and most popular toy brands in Germany, and is very popular among young families in Europe. In 1987, it developed and launched HABA children's logical thinking education, which has been proven to have a positive effect on children's brain development. HABA has branches in France, the United States, and many places in Asia, and established an Asian subsidiary in Hong Kong in 2011, and also has an Asian HABA purchasing department. In the world of wooden building blocks, HABA has the title of the king of building blocks, with high-end quality, strict design and material selection. In terms of design, each building block of HABA is completed by a separate designer, with a unique style, and the single building block and the overall shape are also integrated into more variations on the basis of common ones. HABA has its own forestry farm and wood processing plant to ensure the quality of the raw materials, and all the building blocks are produced in Germany. In the selection of materials, all the use of maple or beech as raw materials, Nordic beech has the characteristics of slow growth, high density, bacteria are not easy to breed, etc., is a high-grade building block...

4

Score

82

popularity

14986
TOP.5

People Japan

Recommended models: Rice color building block set, rice primary color building block set People is the most professional toy brand in Japan, and its brand positioning provides toys that are both safe and all-round inspiration for children's development. Since October 2008, the toys it produces not only meet the Japanese ST safety toy standards, but also pass the inspection of the Japanese Food Sanitation Law, and the safety control is more stringent. The main ingredient of People building blocks is Japanese rice, which has a faint rice fragrance, and if you look closely, you can find that there are traces of white rice milk on the building blocks, so there is no problem for babies to lick or even bite, and it is suitable as a teething toy. Rice building blocks are mainly for infants and young children, and they are younger than other building blocks. For different stages, the focus of the building blocks will also change, at 0-5 months can be filled with rice rattle sound to stimulate the baby's hearing, 6-11 months through the collision and throwing of blocks to exercise the grasping ability, about 1 year old can be through the building blocks to exercise the ability to exercise. In addition, the design of the People building block is also a major feature, and each slightly larger building block is set up with a hand...

5

Score

79

popularity

10175
TOP.6

Melissa&Doug United States

Recommended models: 100 intellectual building blocks, alphanumeric building blocks MelissaDoug is the No. 1 preschool toy brand in the United States, founded in 1988. The brand specializes in the production of wooden toys, and in recent years has gradually expanded its products to include children's stationery, painting supplies and even paper products. MelissaDoug has a wholly-owned company and production base in China, mainly engaged in sourcing in Asia, and the products currently sold in China are manufactured in China. MelissaDoug building blocks can be said to be the most basic of building blocks, and it is also a common building block product in American families, which is very popular in Europe and the United States, and has a high degree of recognition. MelissaDoug has been voted Toy of the Year by American newspapers and children's magazines, and is sold at some of the biggest retailers such as Target, as well as in the United States, the United Kingdom, and other places. The overall style of MelissaDoug's products is simple, sturdy and durable, and the price is more affordable than similar products. The product range includes puzzles, building blocks, beads, etc., covering a wide range of ages. But as far as building blocks are concerned, there are not many types, and they are all based on basic building. Where...

6

Score

77

popularity

15310
TOP.7

B.Toys United States

Recommended models: Pinching Le Digital Embossed Soft Building Blocks, Roman Castle Embossed Soft Rubber Building Blocks, Gummy Bristle Building Blocks 75 Pieces Tray B.Toys is a company that develops infant toys with sensory integration training as the core, and has not been established for too long, but its parent company Battat was founded in 1897 and is a veteran company with experience in toy design and manufacturing in Canada. B.Toys began to enter the Chinese market in 2014, and the products currently sold in China are all manufactured in China. B.Toys' products are safe, their toys do not use plasticizers, the materials are recyclable, and even the printing ink is made of environmentally friendly soybean ink. One of the major features of the product is that the color matching is very unique, the overall color is thick and calm, the saturation is high and the collocation is harmonious. Not only that, its style design is also different, the product is fancy and exaggerated in shape, compared with ordinary toy products appear vivid and lively, and the recognition is very high. It is precisely because of such a high-value style that B.Toys has often become the favorite of domestic mothers' group buying parties. B.Toys focuses on the research and development of infant toys, but there are few types of building blocks, and one of the well-known products is...

7

Score

76

popularity

7730
TOP.8

ENLIGHTEN Guangdong

Recommended models: City series, girl series The predecessor of Enlightenment was established in 1984 as Huaxin Plastic Mold Factory in Chenghai District, Shantou City, and the Enlightenment brand was founded in 1994. As a well-established domestic brand of plastic building blocks, Enlightenment has been deeply involved in the field of small particle building blocks, and has developed rapidly in recent years. In the case of increasingly fierce competition in the plastic building block market, the annual sales volume of enlightenment building blocks has maintained an upward trend. The earliest route of enlightenment building blocks is mainly to imitate Lego products, at that time restored a lot of Lego classics that have been out of print, but due to production technology and other reasons, the color matching is not brilliant enough, and the restoration of color is average, and the original version can not be compared. After years of research on particle building blocks, enlightenment has also improved its own design and production molds, and the bite of building blocks is not bad in domestic particle building blocks, although the material and corners are harder, but the quality is still guaranteed, and the price is very close to the people compared to foreign brands, and the highest price is basically within 300 yuan. Although he started by imitation, Enlightenment gradually began to create his own. The range of enlightenment products is rich and diverse, and it has been opened so far...

8

Score

74

popularity

8273
TOP.9

Wooden toy family chekiang

Recommended models: 100 intellectual building blocks, wooden play selection text building blocks, national style building blocks, impression series building blocks Founded in 1973, Wood Play Family has now become a leading brand of children's wooden toys in China. It has sub-brands with different positioning such as BENHO, IWOOD, LOG WOOD, and Family Fun. In 2010, the Wood Play Dream Factory, a R&D and design department, was formally established to focus on the improvement of its own design capabilities. In 2014, it became the designated licensee of Fisher-Price wooden toys in Chinese mainland, and successfully cooperated to launch Fisher-Price wooden toys products. In 2015, it reached a strategic cooperation with the German Centro Group, a top toy manufacturer in Europe, and officially introduced the century-old wooden toy brand HEROS of German origin into the Chinese market. The products of the wooden toy family cover four series: children's toys, youth toys, adult toys, and wooden furniture and daily necessities. As far as its building block products are concerned, most of them are made of beech, birch, lotus and other woods, with rich colors, smooth surface and corners, good details, and independent third parties around the world.

9

Score

72

popularity

12456
TOP.10

Hape chekiang

Recommended models: 80 puzzle building blocks, multi-purpose enlightenment building blocks, Quadriella music set Hape was founded by the German Peter Hansdam, registered a trademark in Germany, headquartered in Switzerland, although it claims to be a German brand, but as early as 2002 Ningbo Yiren Toys Co., Ltd. was established, the main market business is located in China, and all the toys sold in China are also produced in Ningbo's production base. After starting in the Chinese market, Hape also began to expand the American and German markets through international e-commerce platforms such as Amazon, and has good sales and evaluations. Hape has been questioned for imitating the German high-end wooden toy brand HABA, although the quality is somewhat different from HABA, but the material and workmanship of the product are quite reliable. Hape's bricks are made of plastic and wood, and there are two main types of plastic blocks: soft relief blocks and PloyM series blocks. Soft relief bricks can be used as teethers, but the gum is not soft enough to be as good as B.Toys soft relief blocks of the same type. The PloyM series of building blocks are similar to the Meigao large particles, made of soft plastic, large size, light weight, and effortless to grasp, which is very suitable for young babies aged 1-3 years. Types of Wooden Building Blocks...

10

Score

70

popularity

10914
TOP.11

BanBao Guangdong

Recommended models: police series, multi-functional building block learning desk Founded in 2003 and located in Shantou, Guangdong, Banbao's main products are plastic building block toys, and it is the first listed company on the main board of China's plastic building block manufacturing industry. In 2012, Bangbao also became the R&D and production base of China's plastic building block building science model teaching aids. In recent years, the development speed has been relatively fast, and it also has a small reputation in the domestic building block industry. In addition to the basic theme series, Bangbao building blocks also have popular IP authorized products such as Snoopy and Peppa Pig, with a total of more than 20 series and more than 200 products. Compared with the enlightenment of the same domestic brand, the category and details of the building blocks of Bangbao are insufficient, but one thing that is better than the enlightenment is that it has a variety of large building blocks suitable for younger children. In terms of price, Bangbao is similar to Enlightenment, and the price of some items with higher difficulty in building is higher than that of Enlightenment. One of the more distinctive products of Bangbao is the building block learning table, which has won the gold medal selected by the China Toy Association, and the bottom plate on the desktop can be used as a learning table and a building block table at the same time, and can also be used with other building block items, built directly on the table, very...

11

Score

68

popularity

12212

Brand Included Brand Claim

List of related product brands

Top Brands of Brick Toys

1 19336
LEGO

Recommended models: DUPLO series, classic creative series, little builder series, good friends series, city series Lego, Mattel, and Hasbro are known as the three giants of the toy industry, but compared to Mattel and Hasbro, Lego has nothing to do in terms of industry status and market size
2 15310
Melissa&Doug

Recommended models: 100 intellectual building blocks, alphanumeric building blocks MelissaDoug is the No. 1 preschool toy brand in the United States, founded in 1988. The brand specializes in the production of wooden toys, and in recent years has gradually expanded its products to include children's stationery, painting supplies and even paper products
3 14986
HABA

Recommended models: Babys First Basic Blocks, Logic Building Blocks HABA belongs to the German Habermaass Group, founded in 1938. HABA is one of the best-known and most popular toy brands in Germany, and is very popular among young families in Europe. It was developed and launched in 1987
4 12456
Wooden toy family

Recommended models: 100 intellectual building blocks, wooden play selection text building blocks, national style building blocks, impression series building blocks Founded in 1973, Wood Play Family has now become a leading brand of children's wooden toys in China. It has better than BENHO, Aimu IWOOD, and Guanle assembly
5 12212
BanBao

Recommended models: police series, multi-functional building block learning desk Founded in 2003 and located in Shantou, Guangdong, Banbao's main products are plastic building block toys, and it is the first listed company on the main board of China's plastic building block manufacturing industry. In 2012, Bangbao also became a plastic building block in China
6 10914
Hape

Recommended models: 80 puzzle building blocks, multi-purpose enlightenment building blocks, Quadrila music set Hape was founded by the German Peter Hansdam, registered a trademark in Germany, headquartered in Switzerland, although it claims to be a German brand, but as early as 2002 Ningbo Yiren Toys Co., Ltd. was established
7 10370
Magformers 麦格弗

Recommended Models: Carnival Set, Basic Set Set, Inspiration Set McGover Magnet is known as the world's best magnetic construction toy, also known as a thinking toy, and has won the Platinum Award at the Oppenham Toy Series Awards in the United States for two consecutive years. Ao Peng Han Bai
8 10175
People

Recommended models: Rice color building block set, rice primary color building block set People is the most professional toy brand in Japan, and its brand positioning provides toys that are both safe and all-round inspiration for children's development. Since October 2008, the toys it produces are not only in line with Japan's ST An
9 8659
MEGA BLOKS 美高

Recommended models: 80 pieces of American high school bricks, American high school particle building block jungle animal theme, American high school particle building block princess castle theme Founded in 1967, Meigao was the largest toy manufacturer in Canada, second only to Lego in market share in the United States. Mei Gao Zeng
10 8273
ENLIGHTEN

Recommended models: City series, girl series The predecessor of Enlightenment was established in 1984 as Huaxin Plastic Mold Factory in Chenghai District, Shantou City, and the Enlightenment brand was founded in 1994. As a veteran brand of plastic building blocks in China, Enlightenment has been deeply involved in the field of small particle building blocks and has developed rapidly in recent years
11 7730
B.Toys

Recommended models: Pinching Le Digital Embossed Soft Building Blocks, Roman Castle Embossed Soft Rubber Building Blocks, Rubber Bristle Building Blocks 75 Pieces Tray B.Toys is a company that develops infant toys with sensory integration training as the core, and has not been established for too long, but its parent company Battat was founded in 1897.

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2025 Building Block Toy Brand Rankings

LEGO Denmark

MEGA BLOKS 美高 Canada

Magformers 麦格弗 Korea

HABA Germany

People Japan

Melissa&Doug United States

B.Toys United States

ENLIGHTEN Guangdong

Wooden toy family chekiang

Hape chekiang

BanBao Guangdong

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