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List of product brands > Maternal and baby products > Children's toys > Children's toys > Children's toy brand rankings Updated: 2025-02-21

2025 Children's Toy Brand Ranking

【2025 Children's Toy Brand Ranking】Based on the big data of the whole network, children's toy brands selected according to brand awareness, brand strength, word-of-mouth evaluation and sales popularity of children's toys (in no particular order): LEGO, Mattel, Hasbro, K'nex, Simba, Bandai, Disney, Silverlit, AULDEY, HUA WEI, Munchkin, TOMY, if you are looking for children's toys what brand is good? This list of children's toy brands is for your reference only.

  • TOP.1 LEGO

    LEGO Denmark

    With revenues of DKK 35.8 billion in 2015, LEGO became the most profitable toy brand, beating Mattel and Hasbro. Founded in 1932 by Oliver Kirk Christiansen, the toy brand has become synonymous with building block toys, occupying markets in more than 130 countries around the world and enjoying a high position in the field of children's toys in the world. LEGO bricks are very versatile in shape and color, and can be arranged and combined at will. Whether children or adult players, if you own Lego, you own the world, and the high price makes Lego a toy that many adults and children alike. ...

    1
    Score
    86
    popularity
    10427
  • TOP.2 Mattel

    Mattel United States

    Barbie, the world's No. 1 girls' toy, and Fisher-Price, the world's No. 1 selling baby toy brand, as well as Hot Wheels, Thomas & Friends, Board Games, The Lion King, Naruto, UNO, The Simpsons...... All of them are Mattel's brands. Mattel was born in 1945 in California, USA, and children in more than 150 countries can be accompanied by its toys. Committed to implementing GMP standards in all areas of its business and only working with suppliers who adhere to this Code. In recent years, the emergence of home game consoles and the rise of iPad and mobile games have hit Mattel, which focuses on traditional toys, and its core business, Barbie dolls. ...

    2
    Score
    84
    popularity
    12909
  • TOP.3 Hasbro

    Hasbro United States

    Hasbro is like a huge toy empire, and it is a strong opponent of Mattel Toys. Hasbro Toys has made its fortune on the Monopoly game, with Kids Loft, Transformers, Playdo, Phoebe Elf, My Little Pony, Star Wars Toys, and WIZARDS OF THE COAST all part of Hasbro. Robots that can be transformed into cars, airplanes, rockets, and animals are magically enchanted, and many adults are fascinated not only by children. Since 2016, all Disney princess toys have been transferred from Mattel to Hasbro. ...

    3
    Score
    83
    popularity
    7541
  • TOP.4 K'nex

    K'nex United States

    Founded in 1992 by the Joel Glickman brothers, this building block brand is a rising star in the American toy industry. Known as a creative dream factory for its good sense of space, its structural design is unparalleled, and it has won many international awards, and has been included in many companies' brainstorming and outward bound training programs. Genius adheres to the ASTM F963-03 standard to ensure that designs and materials do not harm children. Family parent-child and friend gatherings can exchange ideas in the building, achieve the effect of entertaining and educational, and are cost-effective toys. ...

    4
    Score
    79
    popularity
    6039
  • TOP.5 Simba

    Simba Germany

    Founded in 1952, Viema is the pride of the Germans like Mercedes-Benz and BMW. Its brands BIG, Steffilove, Simba baby, Eichhorn, Dickie, Schuco, and NORIS are leading the fashion in major toy categories. In cooperation with the world's major authoritative toy testing institutions, the first point of all Semi-Ba products is that they must meet safety standards. Although the price is not low, the exterior design does meet the taste of children. ...

    5
    Score
    77
    popularity
    13089
  • TOP.6 Bandai

    Bandai Japan

    Bandai's anime characters are a valuable collection for many enthusiasts. Founded in 1950, this big-name Japanese toy brand has sales of 178.536 billion yen in 2015 and 53 branches in 18 countries around the world. It mainly involves entertainment, network, animation products and their peripherals, and its characteristics are novel and fashionable and dynamic. The number and variety of various sci-fi and anime models can rank first in the world. Animated characters such as Mobile Suit Gundam, Saint Seiya, Ultraman, Sailor Moon, and even Kiyoyo and Big Big Wolf have satisfied consumers of all ages around the world. ...

    6
    Score
    76
    popularity
    5350
  • TOP.7 Disney

    Disney United States

    Disney's cartoons are famous all over the world, and they have gathered huge popularity with the childhood of generations of people. Every Disney product tells a story, and timeless stories will always bring joy and inspiration to children. Disney's four major businesses, including its media network, theme park resorts, film and television entertainment, and consumer goods, are intertwined, and each animated film is like a giant toy factory, with a steady stream of toys that appeal to children and adults alike. But Disney is more about licensing the brand to other toy manufacturers. ...

    7
    Score
    75
    popularity
    17960
  • TOP.8 Silverlit

    Silverlit Guangdong

    The world's leading electric toy brand, in the electric toy market, Yinhui ranks first in the market share in Germany and third in Japan. Yinhui was selected as one of the top ten outstanding toy companies in China, won the gold medal of the China Toy Star Competition, and was one of the representatives of China's high-end toy brands. The Silver Glowing Hornet helicopter is also listed in the Guinness Book of Records as the world's smallest helicopter. In 2012, Yinhui Toys' Magical Lebao Fish was rated as the best-selling toy in the country, and it was broadcast on Beijing Kaku Satellite TV and Guangzhou Jiajia Cartoon Satellite TV. Launched in 2013, the shooting elf continues to generate a national toy craze. ...

    8
    Score
    73
    popularity
    13361
  • TOP.9 AULDEY Audi Double Diamond

    AULDEY Audi Double Diamond Guangdong

    Guangdong Alpha Animation is currently one of the largest animation and entertainment culture industry groups in China, ranking first in the industry with more than 100 product patent applications every year in terms of animation and toy products, and is also the drafting unit of national standards. Audi Double Diamond is a brand mainly engaged in the development of electric toys, remote control toys and smart digital toys, and many boys have played with Audi Double Diamond's spinning top, which is not only fun, but also affordable. Alpha's intellectual property products have entered more than 40 countries and regions around the world, and have cooperated with more than 130 companies around the world, including Disney and Hasbro. ...

    9
    Score
    70
    popularity
    18322
  • TOP.10 HUA WEI 骅威

    HUA WEI 骅威 Guangdong

    At the same time, China's toy industry has obtained China's well-known trademarks and China's famous brands. Huawei Toys has always been trustworthy in quality and safety, and is the first toy company to be awarded the export exemption certificate by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China, and has obtained the AAAA Standardized Good Behavior Certificate, the highest level certificate of the national enterprise standard system. Huawei Toys has formed five series of smart toys, plastic toys, model toys, animation toys and other toys, which are sold to five continents. It is also a cost-effective toy brand. ...

    10
    Score
    66
    popularity
    15633
  • TOP.11 Munchkin is full of fun

    Munchkin is full of fun United States

    Founded in 1991 in Los Angeles, California, Fun Health has a simple yet creative product design that averages one patent per month. Its gadgets are all over the American supermarkets, ranking at the forefront of the American baby products market, with an average of more than 10 products per American baby, and before entering China, everyone also called it Mackenzie. Although the tableware is more well-known, its toys can also be regarded as the best playmates for the baby's bath. White Hot duck is light and easy to catch, sealed design to prevent mold inside, in the bottom blue area for the variable temperature plate, the water temperature exceeds 39-40 degrees Celsius, will show white HOT, a small yellow duck costs about 40 yuan. The bathroom basketball hoop is more interesting than the small farm animals that can float and spray water, the suction cup blue frame can be placed on the wall or bathtub, equipped with three rubber balls, the baby can practice shooting, and can also be used as a net to play fishing games, and the rubber balls can also be filled with water to play, and the whole set can be bought for more than 90 yuan. In addition, the caterpillar bath toy integrates bath cups, digital logos, superimposed designs, and spiral devices, and the price is less than 70 yuan...

    11
    Score
    63
    popularity
    11423
  • TOP.12 TOMY TOMY

    TOMY TOMY Japan

    IN 2006, TOMEI MERGED WITH ANOTHER TOY GIANT, TAKARA, TO FORM TAKARA, TOMY JOINT-STOCK COMPANY. With many subsidiaries around the world, Tomei has a significant market share in the global toy market, with sales reaching 149.938 billion yen in 2015. With the concept of manufacturing high-quality toys and activating the world market, Tomei Toys has bold and innovative product design. All kinds of models are fine, portable, and highly simulated, and the animal models with the size of the baby's palm are lifelike, full of fun and edutainment. There are toys for all ages that can be found in Tomei, and the affordable price makes it easier to attract consumers. ...

    12
    Score
    60
    popularity
    18374
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Top children's toy brands

  • 1 18374 TOMY TOMY

    TOMY TOMY

    IN 2006, TOMEI MERGED WITH ANOTHER TOY GIANT, TAKARA, TO FORM TAKARA, TOMY JOINT-STOCK COMPANY. With many subsidiaries around the world, Tomei has a significant market share in the global toy market, with sales reaching 149.938 billion yen in 2015. Tomei toys to manufacture

  • 2 18322 AULDEY Audi Double Diamond

    AULDEY Audi Double Diamond

    Guangdong Alpha Animation is currently one of the largest animation and entertainment culture industry groups in China, ranking first in the industry with more than 100 product patent applications every year in terms of animation and toy products, and is also the drafting unit of national standards. Audi Double Diamond is the main one under Alpha

  • 3 17960 Disney

    Disney

    Disney's cartoons are famous all over the world, and they have gathered huge popularity with the childhood of generations of people. Every Disney product tells a story, and timeless stories will always bring joy and inspiration to children. Disney's media network, themes

  • 4 15633 HUA WEI 骅威

    HUA WEI 骅威

    At the same time, China's toy industry has obtained China's well-known trademarks and China's famous brands. Huawei Toys has always been trustworthy in terms of quality and safety, and is the first toy company to be awarded the export exemption certificate by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China, and has obtained the highest level of the national enterprise standard system

  • 5 13361 Silverlit

    Silverlit

    The world's leading electric toy brand, in the electric toy market, Yinhui ranks first in the market share in Germany and third in Japan. Yinhui was selected as one of the top ten outstanding toy companies in China, won the gold medal of the China Toy Star Competition, and was a high-end toy brand in China

  • 6 13089 Simba

    Simba

    Founded in 1952, Viema is the pride of the Germans like Mercedes-Benz and BMW. Its brands BIG, Steffilove, Simba baby, Eichhorn, Dickie, Schuco, and NORIS are leading the fashion in major toy categories. With the world's major authoritative toy testing institutions

  • 7 12909 Mattel

    Mattel

    Barbie, the world's No. 1 girls' toy, and Fisher-Price, the world's No. 1 selling baby toy brand, as well as Hot Wheels, Thomas & Friends, Board Games, The Lion King, Naruto, UNO, The Simpsons...... All of them are Mattel's brands. Mattel was born in:

  • 8 11423 Munchkin is full of fun

    Munchkin is full of fun

    Founded in 1991 in Los Angeles, California, Fun Health has a simple yet creative product design that averages one patent per month. Its gadgets are all over the American supermarkets, ranking at the forefront of the American baby products market, with an average of more than 10 pieces per American baby

  • 9 10427 LEGO

    LEGO

    With revenues of DKK 35.8 billion in 2015, LEGO became the most profitable toy brand, beating Mattel and Hasbro. Created by Oliver Kirk Christiansen in 1932, the toy brand has become synonymous with building block toys, accounting for 13 worldwide use

  • 10 7541 Hasbro

    Hasbro

    Hasbro is like a huge toy empire, and it is a strong opponent of Mattel Toys. Hasbro Toys has made its fortune on Monopoly games, including Child's Bag, Transformers, Playdo, Phoebe, My Little Pony, Star Wars Toys, and WIZARDS OF THE

  • 11 6039 K'nex

    K'nex

    Founded in 1992 by the Joel Glickman brothers, this building block brand is a rising star in the American toy industry. Known as a creative dream factory for its good sense of space, its structural design is unparalleled, and it has won many awards internationally

  • 12 5350 Bandai

    Bandai

    Bandai's anime characters are a valuable collection for many enthusiasts. Founded in 1950, this big-name Japanese toy brand has sales of 178.536 billion yen in 2015 and 53 branches in 18 countries around the world. Mainly involved in entertainment, network, animation products and

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