Hasbro not only owns licensed brands such as Transformers and Nerf, but also popular products such as Star Wars and Marvel saga, and Playdo, which has a history of more than 60 years, has always performed well. In 2003, the American Toy Council listed Playdo as the Toy of the Century, and Playdo became one of the 100 most memorable and creative toys of the 20th century. As one of the first brands to enter the "National Toy Hall of Fame", it is on a par with Lego in the international toy field.
Since its inception, Playdo has sold more than 3 billion yellow canned dough, according to the statistics of the research institute NPD, Playdo is also the sales champion in the arts and crafts category in the US market, and according to China's Amazon dough and plasticine sales rankings, Playdo dough occupies nearly 80% of the top 100 seats.
Playdo only sells dough, which is often referred to as food clay. The dough itself is not complicated, and the main ingredients are flour, water, salt, borax and other materials. To make the clay easier to shape, borax is inevitably added. Compared with China's clay standard, which only has a limited amount of 8 migratory elements, the EU toy standard has increased to 19 types, including the limitation of boron.
The smell is the characteristic of Peller, and the clay with a slight smell of vanilla and cherry has passed the U.S. trademark patent and become the logo of Pellado, but some users feel that its fragrance is too heavy, and people who are too sensitive to the fragrance are not recommended to buy Peller clay.
In actual use, the texture of the food clay is relatively soft, and children around 3 years old can also pinch and play smoothly, and there will be no sticky hands, as long as it is stored properly, it can be repeated to pinch and play. However, the tensile property of food clay is not good, and it is easy to break during the stretching process, and it will dry and crack in contact with air for a long time, which is not suitable for shaping.
If you want to repeat the pinch of the clay after drying, it is recommended to put it in a jar and add water one drop at a time; Or wrap the clay in a wet paper towel, put it back in the container and cover it, let it sit overnight, and it can be used again the next day.
The available Playdo is divided into game sets, Disney princess series, and basic series. The playset series is not only a simple press form, but also accessories such as extruders, and most of them appear in creative kitchens. Among them, the ice cream castle set is the most popular, the clay is softer than the ordinary model, easy to squeeze out of shape, convenient for children to make ice cream, cakes and other fine small things, this kind of set is usually priced at about 200 yuan. The Disney princess series is equipped with castles, princess characters and other ornaments, with clay kneading to play, compared with the game set, there are fewer molds, and the price is about 100 yuan, but the series is not sold online in China.
The Basic Set Series is a convenient way to further enrich clay creations, and can be used as a supplement to the Playset Collection, Disney Princess Collection, or you can play with it at will. There are 4 colors, 8 colors, 15 colors, 20 colors and other packaging, which can be purchased according to demand, and the price also varies greatly due to different parts, basically between 19-229 yuan. It's just that Playdo is not easy to mix colors, and the more colors you have, the better the pinching effect.
As one of the largest toy publishers, Hasbro currently has factories in China and Turkey. Many of the products currently on sale come from Zhongshan Children's Treasure Toys Co., Ltd., which also produces toys for Disney and Coca-Cola. However, due to the rising labor costs in China, Hasbro plans to reduce the proportion of total production in Chinese factories in recent years and switch back to the United States.
