Chenguang retail stores almost surround all schools, in the rest of the stationery stores to take the agency model, Chenguang in the exclusive channel of the force, the start of the retail stores, the current offline retail stores more than 72,000, slightly larger Chenguang retail stores have a wall to place clay supplies.

As a listed stationery company in China, Chenguang initially started as a stationery OEM, and then gradually embarked on the pen-making business, creating its own "Sino-Korean Chenguang Stationery" brand. According to the 2017 financial report, Chenguang's revenue reached 6.4 billion yuan, with more than 5,000 stationery products, of which writing stationery ranked first in the industry, of which oil pastels, watercolor pens, colored clay and other student stationery business revenue reached 1.6 billion.

The price is also another competitive advantage of Chenguang clay, and the price of 24-color clay products is about 15 yuan. However, its online products are far less abundant than those offline, with only a few sporadic products, but they are enough for temporary use.

It is only a brand that started with writing stationery, and clay is only used as a sample to expand the brand category, and does not constitute a system, which is exactly the case with Chenguang. In addition to the distinction between the two categories of ultra-light clay and food clay, Chenguang is more about replacing the shell to attract consumers, and the difference between single products is not obvious, and the color is not as bright as the true color. It is worth reminding that the vast majority of Chenguang clay products are not individually packaged, and although they are boxed as a whole, it is recommended to use them all at once.