From a family business to a global company, BRIO has always explored the safety of toys and produced toys to a higher standard than international safety standards, and has been a supplier to the Royal Court of Sweden since the 40s. In 2017, its toy Soft Hammer Rattle did not cause harm to users, and due to the fear that the wooden ring on the hammer would break and cause the small parts to fall off, BRIO took the initiative to recall, which also shows BRIO's attitude towards users.
BRIO's early education toys are not well-known compared to Plan Toys, and in terms of its online channels, such early education toys are rare, and more wooden tracks and accessories toys are used.
The wooden track is a classic of the BRIO. BRIO's first wooden railroad playset was launched in 1958, and many of its tracks have won spiel gut awards to date. Through sound, light and buttons cooperate with each other, the scene is realistic, and different track themes are subdivided, such as fire truck rescue, freight, forest adventure, travel and farm themes, etc., the price is between 499-2999 yuan, among which the travel theme with various means of transportation is the most popular. The most luxurious train-level track set in the BRIO travel theme, docks, airports, and bus hub stations are readily available, and the station sign can also be switched with buttons, with high playability, and comes with a storage box, priced at 2699 yuan.
The deluxe set of more than 1,000 yuan is fully furnished, but the track set of less than 1,000 yuan is difficult to form a huge track park, so BRIO provides four sets of track expansion packs to match by yourself. The primary track expansion pack has 11 pieces of track monoliths, and the price is 159 yuan, which is not very good compared with the IKEA wooden track that costs 149 yuan in a pack of 50 pieces. However, the Intermediate expansion pack has more corners and lane changes than the beginner expansion, so you can try different routes. The advanced rail expansion package is more challenging in terms of route planning and space, and costs 248 yuan. In addition to the track expansion package, you can also buy locomotives, carriages and other details of the toy to enrich the track, such accessories and toys within the price of 300 yuan.
It is worth mentioning that BRIO's track series are compatible with mainstream log tracks such as Thomas, IKEA, and maxim, so young players can mix and match as much as they like. Since 2004, BRIO has moved most of its production to factories in China, so it is not surprising to buy BRIO toys made in China.
