Gollnest &Kiesel is the largest toy manufacturer in Germany, Austria and Switzerland, and goki, as Gollnest&Kiesel's own brand, accounts for the largest share of the company's toy sales. It also has a factory in China and entered e-commerce to sell toys in 2014.

Most of Goki's toys are designed for 0-6 years old babies, focusing on the baby's hands-on ability, and are divided into Goki Base, Goki Nature, Goki Susibelle and other series. Among them, the goki base series has been introduced the most in China, and it is also the most classic, and the best-selling moon balance block game for many years comes from goki base, putting circles of different sizes on the crescent moon to maintain balance, priced at 119 yuan, compared with Plan Toys's balance cactus, the sense of design is still a little worse. The wood-colored Goki Nature pays more attention to the texture of the wood and is mostly made into cars. The Goki Susibelle lineup, which is mainly based on play toys and drag toys, is more extensive.

In fact, Goki's small wooden toys such as puzzles and chessboards are very good. Puzzles with handles are suitable for children over 1 year old to grasp, and older children may wish to try Goki's four-layer stacked puzzles, but compared to Beldo's multi-layer story puzzles, Goki stacked puzzles are simpler and slightly less interesting. The goki 57 pieces of the world puzzle with a higher difficulty are marked with representative animals or landmarks of various countries, which can allow children to understand the world in the puzzle process, priced at 69 yuan. Overall, the price of GOKI puzzles is the same as that of Trojan Wisdom, and it is a very cost-effective puzzle toy brand.

HABA and goki are both from Germany, and they are also big toy manufacturers, but goki is much closer to the people, and the average price of toys is about 10 euros, but goki's popularity and distribution volume in China are indeed not as good as HABA, and online products are not rich.