The homogenization of wooden toys is very serious, and "different" is the magic weapon for the brand to win. In 2009, Danny Kit won the two major cartoon and animation image licenses of "Sanmao Wandering" and "Romance of the Three Kingdoms", and made her debut in the toy market, and then continued to cooperate with animation to produce cartoon images such as "Teletubbies", and the response has been good.

In addition to IP licensing, the biggest feature of Daniqite is that it is extremely cost-effective, you can buy a set of wooden building blocks within 50 yuan, which is of high quality and low price, and it will be the first place in Double 11 in 2017. Although the main cost performance, Danikit still launched high-end building blocks, each building block contains magnets, can be separated at will, combined, convenient to create more three-dimensional shapes, the building block price is 499 yuan, more suitable for children over 3 years old.

Dani's 19.8 yuan Huarong Dao, Tangram, Kongming lock and other traditional educational toys are not limited to age, the elderly and children can play, and they are more Chinese. It's just that Dani's little toy is a little rough in craftsmanship, and it is not smooth enough when pushed.