Compared with the wooden toy family and Hape, which make everything, Trojan Wisdom is better at educational toys. Founded in 1996, the "Trojan Horse Wisdom Toys" insisted on taking the high-end educational wooden play route, and in 2013, when Peng Liyuan visited Trido, she gave local children Trojan Wisdom Toys. Trojan smart toys have passed the safety standards of multinational toys to ensure their safety, and the products are exported to the United States, the United Kingdom and other countries.

Among China's wooden toy brands, Trojan Wisdom has an obvious price advantage, and its desktop educational toys such as beads and beads, checkers puzzles, and dominoes are all around 100 yuan, and the production is stable. Its wooden toys are finely polished, with smooth corners and burr-free, good grip, and water-based paint, which is safe and odorless. Its highest-selling large wooden checkers, made of rubber wood and beech wood, the jack design is convenient for placing small checkers, the price is 99 yuan, suitable for children over 3 years old. In addition, the world puzzle of the wooden toy family is larger than the world puzzle of goki, the details are clearer, and the difficulty has also been improved, and the price is 148 yuan.

At present, the Trojan smart company adjusts its strategy, and cooperates with preschool education institutions, which is more common offline, compared with the wooden toy family that grasps both online and offline, the Trojan smart e-commerce channel is much weaker, and the online purchase experience is not good.