Joya is Coca-Cola's ready-to-drink coffee brand, which was first launched in Japan in 1975 and has successfully become one of the most popular ready-to-drink coffee brands in this mature market for ready-to-drink coffee, and as of 2007, Georgia coffee still sells twice as much as Coca-Cola in Japan. The success of Coffee Joy in Japan was so successful that in 2009, Coffee entered the U.S. market, but it was almost exclusively available in Asian supermarkets. In 2014, Qiaoya landed in China's ready-to-drink coffee market, but because of its late entry and lack of characteristics, Qiaoya's performance in China was mediocre and was suppressed by Nescafe everywhere.
 
In response to the preferences of Chinese consumers, Joya has launched two espresso drinks, namely a mellow latte and a strong aroma American, which are packaged in a goblet inspired design by a siphon pot, and are priced at about 6 yuan. Choya Coffee uses Brazilian Robusta beans as raw materials, and the mellow latte uses whole milk powder, which has more sugar added, and the sweetness is prominent and the coffee flavor is relatively weak; The strong aroma American style is the same as the ordinary American ready-to-drink coffee, the main raw materials are water and caffeine liquid, with less white sugar added and no milk. In terms of calories, the mellow latte contains 201kj of calories per 100g, which is about 3 times that of the strong fragrance American, compared to the strong fragrance American style, which has lower calories and a better refreshing effect.