Compared with instant coffee and freshly ground coffee, ready-to-drink canned coffee is popular among white-collar workers and students due to its excellent convenience, and the sales of ready-to-drink coffee in China reached 8 billion yuan in 2017. With so many ready-to-drink coffee options on the market today, illy's ready-to-drink coffee should be the first choice for those with discerning palates.
Today, the coffee industry is full of flowers, and in addition to Starbucks, there is another brand that cannot be ignored - illy. Founded in 1933, illy is the world's largest supplier of premium coffee beans, most of which are made from 100% Arabica beans and are sold mainly in high-end restaurants. At the end of the 20th century, illy set up its own plantation in Brazil, where its beans were screened by an electron spectrometer before being sold. illy not only sells roasted coffee beans, instant coffee and ready-to-drink coffee, but also works with cafes to supply them directly, making it a core brand that covers the middle and lower reaches of the coffee value chain.
illy has partnered with The Coca-Cola Company to launch four ready-to-drink coffee flavors: Diet Coffee, Latte, Espresso and Cappuccino. High-quality ingredients are the basic guarantee of a good cup of coffee, and illy's ready-to-drink coffee is made from 100% natural Arabica coffee; Ready-to-drink coffee usually uses milk powder or creamer instead of milk, but illy uses raw milk, which has a significantly higher taste level, without the cheap taste of creamer, but also has the mellow aroma of coffee, and the entrance is smooth, and the price is about 20 yuan.
Generally speaking, only black coffee can truly bring out the great flavor of Arabica beans, and Issimo Diet Coffee is just right for purists who love black coffee, with its simple ingredients and rich coffee flavor. The issimo cappuccino and latte flavors are a combination of espresso with milk and a moderate amount of sugar, and the cappuccino uses low-fat milk, which is more suitable for coffee lovers who are concerned about fat intake. If you find black coffee too bitter and don't want to drink a high-calorie drink, then the classic Italian style is the best choice, and the full-bodied coffee has a slightly sweet taste and also has a good refreshing effect. The only drawback of issimo is that it is not common in convenience stores in the country, and it is not as convenient to buy as other brands.