Fire is an instant coffee brand owned by Japanese beer and beverage giant Kirin, one of the most well-known ready-to-drink coffee brands in Japan. In 2011, Kirin Fire and China Resources C'estbon established a joint venture to introduce Fire to China and named it "Fire Coffee". The flame is the brand logo of "Fire Coffee", which refers to the process of roasting coffee beans directly over fire. All coffee beans used in Fire coffee go through two roasting processes, the first is hot air roasting, and the second is direct fire roasting, so that the burnt aroma of the coffee beans is fully released, and the finished coffee has a richer flavor layer.
 
It is a pity that although Huojia has entered the Chinese market for more than ten years, its performance has been tepid. Fire Coffee has four ready-to-drink coffee products, two cans, Italian Aroma Latte and Italian Alcohol Latte; Two bottles, Italian latte and American iced coffee. Among them, the espresso latte is the espresso drink with the highest proportion of coffee content in the whole series, and the refreshing effect is the best; The gelatin latte has a higher proportion of milk and has a mellow and smooth taste.
 
Bottled products will have a lighter flavor than canned products, and most of them have added milk powder, including Americano Iced Coffee. Conventional Americano is black coffee with water, but Kirin's American iced coffee does the opposite, adding milk powder and white sugar instead of pure black coffee, so the overall taste is sweet. Most ready-to-drink coffees are "calorie bombs", and sugar-free or low-sugar coffees are more recommended when purchasing, and in terms of taste, American and espresso are relatively low in calories and have a better refreshing effect.