Colgate is the only brand chosen by more than half of the world's population, with a higher market penetration rate than Coca-Cola, and its toothpaste accounts for nearly half of the world market.
 
360 is Colgate's flagship series, the bristles are arranged in a cup shape, and the middle part of the brush head is circled by nylon hair bundles or with soft rubber, the ring soft film is suitable for cleaning the tooth surface, and the nylon hair bundle is used to penetrate deep between the teeth, and the combination is very diverse. Colgate has basically completed the product layout of the American toothbrush market with this series.
 
Due to the influence of usage habits, Chinese consumers are not highly receptive to special-shaped bristles, the 360 series models in the Chinese market are less than those in the United States, and the standard brush head is Zhuo Xiao Yaojie, Huandong Yaojie and Total Clean Toothbrush, and there is little difference between the models, and consumers who want to try cup bristles can choose a single Zhuo effective gum care with a lower price, which is about 14 yuan. The average purchase price of the combination of Huandong Yaojie and comprehensive cleaning toothbrush is also about 15 yuan.
 
Colgate's flat-shaped bristle toothbrushes are much cheaper, with a unit price of less than 3 yuan, which is cost-effective, and the toothbrushes sold in China are mainly of this type. The delicate and gum care series all use soft bristles, the delicate toothbrush of the delicate series is simple and not fancy, the white bristles are not claimed by gimmicks such as long charcoal, which is enough to meet the needs of daily use, and the bristle handle of the delicate dual-core brush is more vivid. However, the ultra-fine fiber nano silk is a TPU soft rubber bristle, and the tip diameter is difficult to reach the level of 0.02mm and 0.01mm of nylon bristles, and the cleaning between teeth is slightly weak.
 
The gingival care series has a higher density of bristles, and the fine-haired gingival care is purchased in combination, with an average price of about 2 yuan, and the coarser brush handle wrapped in soft rubber has a good grip, which is suitable for families with a large population.
 
In addition, many brands, including Colgate, have launched Binchotan, bamboo charcoal and other bristle toothbrushes, claiming that they can inhibit bacteria and clear bad breath, but there is no sufficient evidence that they can play a significant role.