With a history of more than 100 years, the Lion King was the first to use bristles with a tip diameter of only 0.02mm, accounting for 40% of the Japanese toothbrush market. Systema, CLINICA and D.Health are all oral care brands of Lion, and the total sales volume of Fine Tooth Jie ranked first in the Japanese toothbrush market from 2000 to 2017, and it is also the main brand produced and sold by Lion King in China. Unlike Colgate, Crest and other offline supermarkets as the main sales channels, Lion King has taken advantage of the rapid development of e-commerce channels in China and gained a high recognition in the toothbrush market in a short period of time.
 
In the Chinese market, the most reflective of this feature is the Gum Care Series, which is small and chic, and can be flexibly brushed to all small corners, with 4100 0.01mm bristles that are soft and tough, suitable for pregnant women and other people with fragile gums. The anti-allergy toothbrush also has 0.01mm ultra-fine bristles, and the standard brush head can reduce the contact to sensitive areas due to the short bristles on the outer ring of the brush head. The price of gum care and anti-allergy series is 16.8 yuan.
 
Other series of bristles are 0.02mm, beautiful, delicate, super strong spiral series brush handle and gum double protection, full rubber handle, anti-slip effect is good, of which the small brush head of the delicate series of the price is only 10.8 yuan, the other two are 13.8 yuan. The elastic gum protection, crystal color, carbon energy, etc. are all priced at 8.8 yuan, and the elastic gum protection series can adjust the curvature of the brush neck to adapt to different brushing habits, but the crystal color series brush handle does not have anti-slip glue, and it is easy to slip with toothpaste.
 
The original imported toothbrushes are all basic toothbrushes for the prevention of periodontal problems, priced at 39 yuan. Gum Care High-Density Ultrafine Brush has a thicker hair bundle on the outside and a fine hair bundle in the middle, which has a better cleaning effect on the gingival sulcus (periodontal pocket), and is available with standard brush heads and small brush heads. For those who are looking for an ultra-small brush head, you can try a four-row ultra-fine bristle toothbrush, but the bristles are of normal hardness, which will be hard for the front teeth, and is more suitable for cleaning the teeth inside the mouth. The inverted U-shaped hair planting of the double core ultra-fine hair toothbrush is relatively novel, and there is no hair planting in the middle of the back half of the brush head, and there are also small heads and standard brush heads.
 
CLINICA not only produces enzyme toothpaste, but also has a ladder-shaped brush head that is available in ultra-small and small heads, which can be used flexibly and can easily reach hard-to-reach areas such as wisdom teeth, because the thickness of the brush head is thinner than that of ordinary toothbrushes, only 2.6mm, which can relieve the feeling of foreign bodies when cleaning deep in the mouth. The price of Lion King's imported toothbrushes is relatively consistent, and the CLINICA ultra-thin toothbrush is also 39 yuan.
 
D.Health ultra-soft care toothbrush is known for its high density of hair planting, and is known as the "pregnant women's toothbrush" because of its high hair density and gentle on the gums, but this imported toothbrush is in the recall list of Lion King at the end of 2017 because the brush pass rate does not meet the requirements of the national standard.
 
In addition to adult toothbrushes, Lion King also specializes in the production of children's toothbrushes brand Little Lion King, whose 6-12-year-old children's toothbrushes have a total score of excellent in the "Consumer Reports" evaluation, with a grinding rate of 100%, and a single price is less than 10 yuan, which is cost-effective. Its infant toothbrush is also divided into 0-3 years old for mothers to brush their teeth and 1.5-3 years old for babies to brush their own teeth, which are designed according to the use scenario and are more practical.