Listed on the A-share market in early 2018, Bejajie is one of the few listed oral care companies in China. It started with ODM foundry, Shuke, Lengshuling, Yunnan Baiyao are its main customers, despite the development of its own brand, Beijiajie is still too dependent on ODM and overseas markets, and the market share of its own brand is not high.
 
Due to the processing and manufacturing, parity can be said to be the advantage of double cleaning, its toothbrushes are mostly sold in sets in e-commerce channels, and the average price of a single is mostly below 5 yuan, such as periodontal special care type and dazzling crystal type are 12 and 10 family packs respectively, the unit price is about 1.6 yuan, the bristles are soft, and the comfort is also good, which can be used by guests at home.
 
The double cleaning toothbrush can be mainly divided into charcoal fresh, nano antibacterial series, couple series and other functional series, among them, the couple series is more expensive, the average price of a single is more than 10 yuan, but the main difference between it and other series is the brush handle, the design is fancy, not practical, compared with the price is not brilliant. The nano antibacterial series is equipped with TPU soft rubber wool, which also has the problem of weak cleaning strength.
 
The charcoal fresh series is equipped with black carbon filament bristles, but its claimed antibacterial effect has no obvious effect, and the series of soft antibacterial and multi-effect cleaning toothbrushes, the overall comfort of Jianzhirou gum care is higher, and the use of small brush heads is more flexible, the unit price is about 6 yuan.
 
There are more choices of other functional toothbrushes, and consumers who prefer small brush heads can choose strong tooth type, micro brush era or Lejing toothbrush, strong tooth and micro brush era feel better, however, Lejing is a large and small hole high-density bristle toothbrush, and the hardness of the brush filament is medium hair, and the cleaning power is stronger than other soft-bristled toothbrushes, about 9 yuan a piece. The Fengsu 3600, which is also a large and small hole bristle, is equipped with soft bristles for better comfort, but the price is higher, with a unit price of about 20 yuan.
 
There is no unified stage division of children's toothbrushes, the Bobel series mainly divides children's toothbrushes into two stages: 2-6 years old and 6-12 years old, which is relatively insufficient, and the same series also launches toothbrushes suitable for children aged 9-12 years old, and the overall design is easy for children to brush their teeth independently. Its 2-4-year-old children's toothbrush is also more recommended, the brush head is divided into two kinds: round and ordinary square, the round brush head is about 16 yuan, suitable for babies to learn the circle arc brushing method; The square brush head can brush the corners of the teeth, and the unit price is about 12 yuan.