Crest beat Colgate for decades with the world's first fluoride toothpaste toothpaste, but this advantage did not last long, and in 1998 it was defeated by Colgate again. Globally, Crest mainly produces toothpaste, and its layout in toothbrushes is not as good as Colgate.
 
Crest and Oral-B together form P&G's oral care division, and in foreign countries, Crest and Oral-B have a clear division of labor, also for the "3D White" series, Crest is responsible for the launch of toothpaste, and Oral-B produces toothbrushes. Oral-B was founded as a manual toothbrush, with a distinctive product that is characterized by cross-alignment and indicative bristles. In order to unify the layout, P&G has sold Oral-B manual toothbrushes in China to Crest, and Oral-B is mainly responsible for the electric toothbrush market. As a result, Crest's flagship products, Velvet 7 Performance, are actually derived from Oral-B, with only the brand name, packaging, and color changed.
 
Quanyou 7 Effect, Velvet Series, 3D Dazzling White Series and Ultra Fine and Flexible Series are the main manual toothbrush products sold by Crest in China. Equipped with Oral-B's signature cross-alignment and indicative bristles, the overall shape is exactly the same as Oral-B's 3D White Radiant whitening, and the unit price is about 7.5 yuan during e-commerce activities, which is much cheaper than the 19.9 yuan Oral-B.
 
Unlike Oral-B's cross-shaped bristles, Crest's toothbrushes sold in China are mainly flat-shaped bristles, and the velvet series is the same as Oral-B's gold and silver toothbrushes, which are high-density bristle products, with small brush head size and high comfort, and the unit price of the set is about 10 yuan. Compared with the velvet series, the velvet charcoal and fine silver charcoal of the 3D dazzling white series are only different in bristle color, and the price of a single pack is the same, but from the perspective of the set, velvet is more affordable. In addition, Crest's brush handle has a non-slip design for a comfortable grip.
 
The ultra-fine and flexible series are mostly small-headed toothbrushes, such as small-headed gingival and green tea gingival brushes, with fine and soft bristles, and the front part of the brush head of the deep clean gingival nourishing is narrow, diamond-shaped, easier to clean the molars, and the price of 6 yuan is still affordable.
 
Crest's stage children's toothbrushes are in the same age category as Oral-B, but they both use soft bristles and have a slightly different design. The second stage of 2-4 years old models use colored bristles to mark the position of toothpaste squeezing, and control the amount of toothpaste, which helps to develop the habit of using toothpaste, but the price is slightly higher, close to 20 yuan a piece.