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List of product brands > Personal care > Hygienic care > sanitary towel > Sanitary napkin brand rankings Updated: 2025-02-21

2025 sanitary napkin brand ranking

[2025 Sanitary Napkin Brand Ranking] Relying on the big data of the whole network, the sanitary napkin brands selected according to the brand awareness, brand strength, word-of-mouth evaluation and sales popularity of sanitary napkins (in no particular order): Laurier, SOFY Sophie, Kotex Gaojiesi, PurCotton Cotton Times, whisper Hushubao, Seven Degrees Space, ABC, Ladycare, Freedom Point, If you are querying what brand of sanitary napkins is good? This sanitary napkin brand ranking list is for your reference only.

  • TOP.1 Laurier

    Laurier Japan

    Kao Japan has a long reputation in the three major fields of beauty care, health care, laundry and household cleaning, and its baby diapers are well-known for their beauty and comfort, and feminine sanitary napkins are not too much. In 1978, Kao was the first in the world to adopt absorbent polymer material technology, and quickly seized the Japanese market and won the first place. Compared with the Sophie brand with a complete range and low price, its Lerya brand can firmly occupy the top spot in Japanese sanitary napkins by virtue of its solid R&D capabilities and high-quality products in the Japanese market. The absorbent core is the core part of the sanitary napkin, which is dominated by polymer absorbent resin and fluff pulp. Kao uses high-quality raw materials from around the world to ensure product performance. In terms of absorbent layer, the polymer absorbent resin is purchased from Sumitomo Refined Chemical Co., Ltd., which is the top in the industry, with the original fluffy pulp of southern pine in the United States, with large water absorption capacity and high absorption rate, and the surface non-woven material is derived from Unitika, Japan's No. 1 non-woven fabric manufacturer. Comfort is the advantage of Luxe, and the F series is the most prominent, and it has won the first place in the list of Japan Cosme Awards in the past three years. Cotton soft...

    1
    Score
    90
    popularity
    11545
  • TOP.2 SOFY Sophie

    SOFY Sophie Japan

    In 1995, Unicharm entered the Chinese market, starting from Sophie, and successively launched elastic close-fitting, three-dimensional enclosure, super sleep and other series to seize the Chinese market, with Asia as the center, Unicharm's overseas sales have accounted for 60% of the total. As the second largest supplier of disposable hygiene products in Japan, Unicharm uses the same polymer absorbent materials as Sumitomo Refined in Japan like Kao, but the absorption performance of the products will be different. Compared with Lerya, Sophie's products are more diverse, and a variety of products have been launched in response to consumer needs and pain points. The volume of pocket magic is only half of other series of sanitary napkins, cute palm bag design, lively color matching, easy to carry, super sleep series with raised absorbers, fit the contours of the human body, and the long towel body has a good anti-leakage effect, in addition, less than 5 yuan a piece of peace of mind pants, more affordable than Le Ya An pajama pants, the material of its waist is soft and breathable, not tight, suitable for girls of all body types. There is also no shortage of high-end products from Japan and South Korea in the Chinese market. Airfitslim USD series made in Japan, made of ultra-fine fiber...

    2
    Score
    87
    popularity
    8442
  • TOP.3 Kotex Lux

    Kotex Lux United States

    After learning that military nurses were using medical bandages as temporary sanitary napkins on the battlefield, Kimberly-Clark resolutely decided to produce sanitary napkins from fiber cotton, thus launching the world's first sanitary napkin brand Kotex. By 1970, Kimberly-Clark accounted for 60% of the U.S. sanitary napkin market, and today Gimberly-Clark maintains the top three market shares in the United States, Europe and North Asia. Cotton sanitary napkins do not irritate sensitive skin, the surface of the Gaojie Silk Selection series is a non-woven fabric made of pure cotton imported from Australia, which is milder and more comfortable than the general non-woven material, and the clear diversion groove design prevents menstrual blood leakage to a certain extent. However, the dryness of the surface layer of pure cotton material is average, and its seepage performance is not satisfactory in the evaluation of "Consumer Reports", and the price of a piece ranges from 1 to 4 yuan. The classic series of Gaojie silk is also not lacking in innovation, 420mm presumptuous sleeping sanitary napkins, using U-shaped induction tail wing technology, it will automatically up when it encounters liquid, to prevent leakage to a certain extent, the price of a single piece is about 2.5 yuan, in addition to the comfortable and soft kiss cotton, large absorption of large absorption, Air air feeling in the market...

    3
    Score
    86
    popularity
    6760
  • TOP.4 PurCotton Cotton Era

    PurCotton Cotton Era Guangdong

    Robust medical was initially just a OEM-based medical dressing production and export-oriented enterprises, after the development of cotton spunlace non-woven technology, and gradually tried to turn medical to daily use, established in 2009 in the cotton era, the use of cotton spunlace non-woven patented technology to produce cotton daily necessities, the first medical textiles civilian, its cotton spunlace non-woven fabric is softer than other materials, good skin-friendly. For allergic skin, the Princess Ness sanitary napkin in the cotton era can be used as the first choice, the leak-proof partition made of water-repellent non-woven fabric prevents menstrual blood leakage, and the guide groove is set to prevent leakage, although it is a pure cotton material, it is dry and non-sticky, compared with the selected series of Gaojiesi, due to the different non-woven technology, the touch of Princess Ness is more delicate and soft, and Gaojiesi is rougher. However, Princess Ness's towel body is thicker than that of Jiesi, and there are fewer polymer absorbent materials, so its absorption performance is not as good as that of Gaojiesi Selected Series, and the design of the scarf body deflector of Princess Ness series is not deep enough, which will reduce the diversion speed of menstrual blood. Princess Ness series is divided into two different surface designs: skin-friendly plain weave and cotton cool.

    4
    Score
    84
    popularity
    18692
  • TOP.5 Whisper Hushubao

    Whisper Hushubao United States

    Named Always in Europe and the United States, and Whisper in Australia and Asia, it has occupied the top spot in the U.S. sanitary napkin market since 2011. In the 2018 China Sanitary Napkin/Sanitary Pad Brand Power Index (C-BPI) ranking, the Hushubao brand ranked first. In 2014, Hushubao brought the world's first futuristic ultra-care series of liquid sanitary napkins to China. This liquid sanitary napkin won the 2015 Fashion Cosmo Feminine Care Product of the Year Award, ranked first in the list of sanitary napkin brands in the United States and Canada, and also ranked first in the sanitary napkin sales list on Amazon. The JITe series uses the world's first high-density FlexFoam liquid material, which has a dense structure, strong water absorption and good impermeability. The body of the towel is a double-layer absorption structure of different densities, the large mesh of the upper layer quickly absorbs the liquid, and the fine pores of the lower layer help to lock and disperse the liquid to the bottom, which is not easy to infiltrate, and keeps the surface of the towel body dry and clean. Because the liquid material is very elastic, the towel body is not easy to deform, and the 3D-FIT tail groove design and the protection design of the point plus line can effectively prevent side leakage and leakage. In terms of price, daily...

    5
    Score
    80
    popularity
    19903
  • TOP.6 Seven Dimensions of Space

    Seven Dimensions of Space Fujian

    When the competition in the sanitary napkin market is fierce, Hengan as the first person in China's sanitary napkin industry, launched the seven-degree space, played the concept of market segmentation, broke the situation of foreign dominance, and became one of the national standard drafting units, in 2016, Hengan ranked first in China with a market share of 27.4%. Seven Degrees Space positions the user group as a girl, and comfortable cotton products are its characteristics. The first to launch the girly series, with a pink outer packaging to hit people's hearts, and the style selection is complete, there are two different thicknesses, ultra-thin and extra-thin, but the thickness is not much different. Among them, the ultra-thin model is divided into pure cotton and silk mesh, the pure cotton material is soft to the touch, while the silk mesh is slightly rougher and has a strong plastic feeling, and the ultra-thin model is available in two materials: cotton soft mesh and mesh. In terms of comfort, the ultra-thin cotton model performs best, while the extra-thin mesh model has a larger mesh, so the penetration rate is faster and the towel body is drier, so you can choose according to your preference. The price of the above styles is not high, and the price of a single piece does not exceed 1.5 yuan. In addition, the girl series also has a pair of sleeping pants worth 4 yuan, and the price is almost only Le Erya's...

    6
    Score
    76
    popularity
    12328
  • TOP.7 ABC

    ABC Guangdong

    ABC brand named after Always being clean, white streamlined packaging, on the shelves look extraordinarily foreign, consumers once regarded it as a foreign brand, in fact, ABC, Free Fei also belongs to Guangdong Jingxing, in 2016, Jingxing successfully squeezed into the top three in China's sanitary napkin market, occupying 10.6% of the market share of supermarket channels, according to Nielsen statistics, ABC series sanitary napkins in the South China market share ranked second. Coolness is a major feature of ABC, and its product line includes KMS cooling formula, Australian tea tree series, new skin feeling and other series, with KMS series being the most classic. In order to distinguish it from the sanitary napkin products on the market, the blue absorbent body is added to the towel body, which is actually a diversion layer made of non-woven fabric, so as to speed up the penetration of menstrual blood into the absorption layer, and the dryness has also been improved a lot, but the partition of the sanitary napkin is not water repellent, and the anti-leakage effect is average. Seven Degrees Space has a soft cotton comfort product line, and ABC's new skin feel series is also worth mentioning. The KMS formula is continued, and the fiber surface imported from Japan is selected to make it softer,...

    7
    Score
    73
    popularity
    18345
  • TOP.8 Ladycare 洁婷

    Ladycare 洁婷 Hubei

    Jieting is part of the Sibao Group. In the field of daily chemicals, Sibao Group was the only local enterprise in China that can compete with foreign giants such as Procter & Gamble and Unilever, and for the sake of development strategy, its four major hair care brands of Shulei, Meitao, Fengying and Shunshuang were sold to Beiersdorf, and Sibao Group took into account pharmaceutical, tourism, real estate and other industries, and also involved in the field of sanitary products. In the early stage of the development of the industry, Chinese manufacturers were subject to foreign brands due to production technology, and in the period of integration and development, the first- and second-tier markets were basically saturated, and foreign brands were slow to adapt, giving manufacturers such as Jieting the opportunity to show their strengths. By continuously understanding the needs of women, Jieting took the lead in the industry to develop night and mini sanitary napkins, thus changing the classification standards of sanitary napkins and creating a new category of breathable sanitary napkins, in 2018, Jieting ranked among the top 10 in China's supermarket channel share. In addition to meeting the needs of consumers in the middle and low prices, in terms of functional value and emotional value, breathability is a major consumer upgrade demand that has not yet been met.

    8
    Score
    70
    popularity
    11721
  • TOP.9 Free point

    Free point Chongqing

    At a time when the competition between foreign and local brands is fierce, Southwest Wang Freedom Point became the first company in the mainland to invite male stars to endorse feminine hygiene products. By 2016, Chongqing Baiya, a company owned by Freedom Point, occupied a 2.9% share of China's sanitary napkin market with Freedom Point and Nishuang, ranking seventh. Senseless 7 Days is the thinnest series of Freedom Point, the towel body is fluffy and skin-friendly, light and comfortable, and has a 0.1cm absorbent layer. The outer packaging with aluminized film is easy to access and hygienic, and the price of one piece is 1.5 to 2.5 yuan. Another non-inductive worry-free series, the absorption core is different from other series, presenting a Y-shaped core that is more in line with the human body, but the area of the absorption core is not as large as the X-shaped sports series of Gaojie silk, and the Y-shaped core is too concentrated after absorbing menstrual blood, but it is easy to re-infiltrate. Freedom Point has always adhered to the mid-to-high-end route, in addition to the senseless 7 days, no sense worry-free, there is also a convenient to carry control Jun series, which is the most high-end invisible series. In terms of comfort, the stealth series is more superior...

    9
    Score
    67
    popularity
    17303
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Top Sanitary Napkin Brands

  • 1 19903 Whisper Hushubao

    Whisper Hushubao

    Named Always in Europe and the United States, and Whisper in Australia and Asia, it has occupied the top spot in the U.S. sanitary napkin market since 2011. In the 2018 China Sanitary Napkin/Sanitary Pad Brand Power Index (C-BPI) ranking, the Hushubao brand ranked high

  • 2 18692 PurCotton Cotton Era

    PurCotton Cotton Era

    Robust medical was initially just an OEM-based medical dressing production and export-oriented enterprises, after the development of cotton spunlace non-woven technology, gradually tried to change medical to daily use, established in 2009 in the cotton era, the use of cotton spunlace non-woven patented technology to produce cotton day

  • 3 18345 ABC

    ABC

    ABC brand named after Always being clean, white streamlined packaging, on the shelves look extraordinarily foreign, consumers once regarded it as a foreign brand, in fact, ABC, Free fly also belongs to Guangdong Jingxing, in 2016, Jingxing successfully squeezed into the top three in China's sanitary napkin market,

  • 4 17303 Free point

    Free point

    At a time when the competition between foreign capital and local brands is fierce, Southwest Wang Freedom Point became the first company in the mainland to invite male stars to endorse feminine hygiene products

  • 5 12328 Seven Dimensions of Space

    Seven Dimensions of Space

    When the competition in the sanitary napkin market is fierce, Hengan, as the first person in China's sanitary napkin industry, launched the seven-degree space, played the concept of market segmentation, broke the situation of foreign dominance, and became one of the national standard drafting units, in 2016, Hengan with

  • 6 11721 Ladycare 洁婷

    Ladycare 洁婷

    Jieting is part of the Sibao Group. In the field of daily chemicals, Sibao Group was the only local enterprise in China that could compete with foreign giants such as Procter & Gamble and Unilever

  • 7 11545 Laurier

    Laurier

    Kao Japan has a long reputation in the three major fields of beauty care, health care, laundry and household cleaning, and its baby diapers are well-known for their beauty and comfort, and feminine sanitary napkins are not too much. In 1978, Kao was the first in the world to adopt absorbent polymer material technology.

  • 8 8442 SOFY Sophie

    SOFY Sophie

    In 1995, Unicharm entered the Chinese market, starting from Sophie, and successively launched elastic close-fitting, three-dimensional enclosure, super sleep and other series to seize the Chinese market, with Asia as the center, Unicharm's overseas sales have accounted for 60% of the total. Unicharm as the day

  • 9 6760 Kotex Lux

    Kotex Lux

    After learning that military nurses were using medical bandages as temporary sanitary napkins on the battlefield, Kimberly-Clark resolutely decided to produce sanitary napkins from fiber cotton, thus launching the world's first sanitary napkin brand Kotex. By 1970, Kimberly-Clark was in the U.S. sanitary napkin market

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